20.500.12556/DKUM-38100 Analiza pričakovanj gostov glede kakovosti ponudbe turizma na podeželju Analysis of the guests' expectations regarding quality of supply of rural tourism Diplomska naloga zajema analizo kakovosti ponudbe turizma na podeželju v Sloveniji. Najprej smo definirali turizem na podeželju, pogoje in možnosti za opravljanje dopolnilnih dejavnosti na kmetiji, vrste oziroma oblike turističnih kmetij, kategorizacijo kakovosti ponudbe turističnih kmetij z nastanitvijo in katere specializacije ponudbe turističnih kmetij poznamo. Raziskava je potekala tako, da smo anketo po pošti poslali 1000 naključno izbranim naročnikom kataloga Prijazno podeželje. Rezultati analize bi lahko pomagali turističnim kmetijam v Sloveniji, saj je poslovni uspeh turistične dejavnosti na kmetiji, s tem pa tudi dodatni dohodek kmetij odvisen od obiska gostov. Tako smo iz analiziranega gradiva ugotovili, da gostje radi počitnikujejo na turističnih kmetijah, ki jih še niso obiskali oziroma jim je prav lokacija pomembna za dobro obiskanost turistične kmetije. Velik poudarek dajejo vzpostavitvi pristnejšega odnosa z ljudmi na turistični kmetiji. Zato pa so presenetljivi rezultati ankete, da gostje kljub temu, da v večini radi preživljajo počitnice na podeželju ves teden, ne dajo velikega poudarka kategorizaciji turističnih kmetij, prav tako jim niso pomembni visoki standardi sob in storitev. This thesis encompasses an analysis of the quality of rural tourism supply in Slovenia. First, rural tourism was defined, then terms and opportunities for supplementary activities on a farm, types or forms of agritourism farms, the categorisation of the quality of supply of agritourism farms with accommodation, and finally which specialization in agritourism farm supply we know of. The research was conducted by sending a survey via mail to 1000 randomly chosen subscribers of the catalogue Friendly Countryside (Prijazno podeželje). The results of the analysis could aid agritourism farms in Slovenia, for depending on guest visit is the business success of tourist activity on a farm as well as its supplementary income. Thus, we analyzed the material found that customers love their holidays on farms that have not visited or whose location is also important for good attendance farmhouses. Great emphasis placed on establishing a real life relationship with the people on the farm. Therefore, they are surprising results of a survey to customers despite the fact that most love to spend their holidays in the countryside throughout the week, do not put great emphasis on the categorization of rural tourism, as they are not relevant high standards of rooms and services. turistična kmetija dopolnilna dejavnost analiza excel agritourism farms supplementary activities analysis excel true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-17 14:22:47 2012-10-11 14:18:44 2022-04-25 23:11:16 2021-04-19 03:09:45 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:JZATSY5P VS_Ales_Urska_2012.pdf VS_Ales_Urska_2012.pdf 1 44B68F3A552239CA3FD02AF1C516B354 23c825193b0d12c2636474269fef7dae6a4bb690879ea1d3e7b081f2093b9214 3eabd591-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a80b43a1-d0cf-4d90-9efa-d67bff2e808e https://dk.um.si/Dokument.php?lang=slv&id=50663 Fakulteta za kmetijstvo in biosistemske vede 0 0 0