20.500.12556/DKUM-38148 GVERILSKO TRŽENJE - PRIMER FLASHMOBOV IN VIRUSNEGA OGLAŠEVANJA GUERILLA MARKETING - CASES OF FLASH MOBS AND VIRAL ADVERTISING Predmet diplomskega dela je gverilsko trženje, v okviru katerega smo se osredotočili na flash mob dogodke v obliki virusnega oglaševanja. Raziskali smo glavne metode in vrste gverilskega trženja, med katere spada tudi prikrito oglaševanje. Opisali smo različne vrste flash mobov in jih opredelili v realnem ter spletnem okolju. The subject of this diploma work is guerrilla marketing, in which we focus on flash mob events in the form of viral advertising. We explored the main methods and types of guerrilla marketing, including stealth marketing. We described different types of flash mobs and defined them in context of real and online environment. gverilsko trženje virusno oglaševanje prikrito oglaševanje flash mob guerrilla marketing viral advertising stealth marketing flash mob true true false [DN. Žolgar] Slovenski jezik Angleški jezik Diplomsko delo 2012-09-18 13:38:00 2012-11-16 12:47:53 2022-04-25 23:13:53 2021-04-19 03:17:01 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:659.3(043.2) 16479254 URN:SI:UM:DK:4NSJYFJ0 UNI_Zolgar_Nejc_2012.pdf UNI_Zolgar_Nejc_2012.pdf 1 208298EE42DB49E6049B68EBF4C16B4B 0f090aff5101b5f92dd8e8f061f692459f76a2ef2c8693c0ba68d72f55e5d52c 6d70f445-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/78207059-167e-4206-bd30-25c76163f900 https://dk.um.si/Dokument.php?lang=slv&id=50759 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0