20.500.12556/DKUM-38150 TRŽENJSKA STRATEGIJA PODJETJA VIS CORPORIS D.O.O., ZA UVAJANJE IZDELKOV ŠPORTNE PREHRANE VIS CORPORIS D.O.O., MARKETING STRATEGY FOR DISTRIBUTION AND INTRODUCTION OF PRODUCTS IN SPORTS NUTRITION Z tem diplomskim delom smo z pomočjo raziskave izdelali predlog trženjske strategije za VigorFuel. Na začetku dela smo iz različne literature na splošno opisali marketing in njegove strategije. Opisali smo področje iz več zornih kotov, od tega kako naj se podjetje pozicionira do tega kako naj uvaja svoje izdelke na trg. Temu delu je sledil empirični del z opisom raziskovalnega področja. Predstavili smo podjetje in njegove blagovne znamke. Zaradi tega ker mora marketing slediti osnovnim razvojnim in strateškim ciljem podjetja smo opisali tudi te. Z analizo, ki je sledila smo prišli do ključnih informacij, ki so nam bile v pomoč pri testiranju hipotez. Testirali smo ozaveščenost vzorca o blagovni znamki VigorFuel, povprečno starost potencialnih kupcev, zadovoljstvo potencialnih kupcev z ponudbo, pripravljenost kupcev do nakupa takšnih izdelkov ter kako smo pozicionirani kot blagovna znamka glede na obstoječo konkurenco.Na koncu smo prišli do zaključka in izdelali predlog trženjske strategije za podjetje Vis Corporis d.o.o. pri uvajanju izdelkov športne prehrane. In this thesis we developed the marketing strategy proposal for brand called VigorFuel. At the beginning, we described marketing and it's strategies from a vareity of literature and resources. We described the area of research from several angles, including how the company can be positioned to on how to introduce your products to the market. This was followed by the empirical part of thesis. In this part we presented the company and it's brand. We described it's basic development strategies. With the analysis that followed we obtained crutial information for testing the hypotheses. We tested awareness of the brand VigorFuel, the average age of potential costumers, potential costumer satisfaction withe the companys offerings, the price willingness of potential costumers and how the company is positioned as a brand among other brands. At the end we came to a conclusion and developed the Vis Corporis ltd. marketing strategy proposal for distribution of sports nutrition products. Marketing marketinške strategije športna prehrana Marketing marketing strategy sports nutrition true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-18 13:52:10 2012-11-12 15:01:01 2022-04-25 23:14:00 2021-04-18 03:18:36 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7086355 URN:SI:UM:DK:7DLDMSLX UNI_Popovic_Luka_2012.pdf UNI_Popovic_Luka_2012.pdf 1 5A316D4E9C817D5BC5F1422101CD9931 07cc02c452eb89b379a76667753f68b5ce78f7ecfc2848c26580f8c7c5eb4ef8 6d8da331-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6dd56c4e-356f-4808-a2b1-428f44a0582f https://dk.um.si/Dokument.php?lang=slv&id=51073 Fakulteta za organizacijske vede 0 0 0