20.500.12556/DKUM-38151 PRIMERJALNA ANALIZA IZBRANIH EVROPSKIH, AZIJSKIH IN LATINSKO-AMERIŠKIH POSLOVNIH KULTUR A COMPARATIVE ANALYSIS OF SELECTED EUROPEAN, ASIAN AND LATIN-AMERICAN BUSINESS CULTURES Poslovna kultura velja za spremenljivko, ki ne sme biti zanemarjena. Poznavanje poslovne kulture zaznavamo kot ključ, ki odpira vrata povsod po svetu. Če bi vsak podjetnik, ki vstopa na mednarodno tržišče, v našem primeru na tržišče Brazilije, Kitajske in Nemčije, poznal vsaj nekatere poslovne značilnosti, ki smo jih raziskali in opredelili, bi s tem lahko izboljšal kvaliteto poslovanja, in bi bil pripravljen na možna tveganja. Kot naš predlog bi podali, da se moramo pri poslovanju s tujimi kulturami znebiti več vrednot lastne kulture, ter raje spoznati tujo kulturo, se ji prilagoditi in jo spoštovati. Ko smo že enkrat prisotni na tujem tržišču, moramo ravnati skladno z njim, kajti le tako bomo razumeli njihov način razmišljanja in poslovanja. Kot osnovno ugotovitev smo želeli izpostaviti dejavnike, na katere morajo poslovneži biti pozorni, kadar poslujejo z Brazilijo, Nemčijo in Kitajsko, da bo njihovo poslovanje uspešno, dobičkonosno ter prijetno za obe vpleteni strani. Danes se okolje neizmerno hitro spreminja in tudi tržne poti postajajo drugačne. Poslovna kultura pa vendarle v večini ostaja enaka. Skozi pisanje diplomskega seminarja smo ugotovili, da so nekateri poslovneži prisiljeni vpeljati nekatere spremembe, čeprav jim kultura narekuje drugače. Tako Kitajci ne marajo konkretnih stikov z rokami in se pozdravljajo samo s priklonom, vendar so v današnjem poslovnem svetu spremenili svoje navade. Navadili so se na rahel stisk roke, čeprav jim to ni najbolj pogodu. Business culture is a changable thing which should not be neglected. Knowing the business culture is the key which opens the doors all over the world. If each businessman who enters the international markets (in our case Brazil, China and Germany) knew something about the characteristics of business making that we researched and defined, he could improve the quality of business making and he could also be prepared for the possible risks. Our suggestion would be to forget about our own cultural values and to get acquainted with the foreign ones, to adapt them and to respect them. When doing business in foreign countries we should act in the way which is acceptable there, because that's the only way to understand their way of thinking and doing business. The basic thing was to put out the factors which business people should keep in mind when trading in Brazil, China and Germany, so that their trading will be successful, profitable and nice for the both involved sides. Nowadays the environment is changing very quickly and so are the ways of marketing. But the business culture mostly stays the same. While writing the diploma work we found out that some of the businessmen have to accept changes, too, although their culture says different. For example the Chinese don't like touching with hands, so they used to greet with a bow, but today they had to accept a gentle shaking of the hands although they don't like it. Poslovna kultura Brazilija Nemčija Kitajska Kulturne razlike Poslovno okolje Poslovni bonton Medkulturno sporazumevanje Business culture Brazil Germany China Cultural differences Business surroundings Business manners Intercultural agreements true true false [N. Lešnik] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-18 14:14:02 2012-11-22 12:11:19 2022-04-25 23:14:04 2021-04-17 03:43:40 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.72 11215132 URN:SI:UM:DK:PY5WV3WK VS_Lesnik_Nastja_2012.pdf VS_Lesnik_Nastja_2012.pdf 1 7838D1E33C55BA3DC3BD63DF853395EB bdef73bb8839a18e1a8b950e93797d99eaaece6e04614638a5d9e4ef1fc709ca 56beaf31-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0d97edb8-83af-4365-adc9-fd0152387a04 https://dk.um.si/Dokument.php?lang=slv&id=50766 Ekonomsko-poslovna fakulteta 0 0 0