20.500.12556/DKUM-38318 ANALIZA KOMUNIKACIJE MED PODJETJEM IN POTROŠNIKOM NA PRIMERU PODJETJA PERUTNINA PTUJ ANALYSIS OF BUSSINES-CUSTOMER COMMUNICATION ON THE CASE OF PERUTNINA PTUJ Diplomsko delo se loteva zelo širokega področja komunikacije med podjetjem in potrošnikom. Obravnavali bomo, kako pomembno je, da je ta komunikacija enotna, načrtovana, kakovostna, in kako velik vpliv ima na odnos, ki ga oblikuje med podjetjem in potrošnikom. Opisali bomo pomembnejše vidike oblikovanja dobrega odnosa ter opozorili na to, kako pomemben je ta za ugled in uspešnost podjetja. Kot primer bomo obravnavali podjetje Skupina Perutnina Ptuj. This thesis tackles a very broad field of communication between a business and the consumer. We will study the importance of this communication being uniform, designed, high-quality and how major of an impact it has on the relationship that it forms between the customer and business. We will describe the important aspects that need to be considered in the establishment of a good relationship, and show how important it is for the reputation and the success of the business. We will use the business Perutnina Ptuj Group as an example. komunikacija blagovna znamka komunikacijski modeli spletna stran Skupina Perutnina Ptuj communication brand communication model website Perutnina Ptuj Group true true false [T. Čuš] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-09-24 07:07:26 2012-12-18 08:23:39 2022-04-26 11:25:56 2021-04-19 03:26:28 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:39.13(043.2) 16623126 URN:SI:UM:DK:KSGSZK6T UNI_Cus_Tina_2012.pdf UNI_Cus_Tina_2012.pdf 1 5620EB7AE924BADCE239CD24F5BB9B19 1c92bbd9ff73c5cd82bfb031d2c886172ebfc725d21aae11d2a7326ba1498d5b 78b99414-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d2e20d31-8ae4-445e-85df-4c016a1b3174 https://dk.um.si/Dokument.php?lang=slv&id=51158 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0