20.500.12556/DKUM-38340 PRIMERNOST SPLETIH SOCIALNIH OMREŽIJ ZA POVEČANJE PRODAJE. PRIKAZ NA PRIMERU STRANI FACEBOOK IN TERM OLIMIA. VALUE OF SOCIAL NETWORK SITES FOR SALES PROMOTION. CASE OF SITE FACEBOOK AND TERME OLIMIA. V diplomskem delu smo predstavili možnosti pospeševanja prodaje s pomočjo treh spletnih socialnih omrežij – Facebook, Twitter in LinkedIn. Na kratko smo predstavili trženje, opredelili spletna socialna omrežja ter predstavili prej omenjene tri primere. Empirični del diplomskega dela predstavlja analiza pospeševanja prodaje dveh turističnih podjetij, Term Olimia in Term Čatež na omrežju Facebook. Ugotovili smo, da število »všečkov« in objav podjetja ne vpliva na odzivnost uporabnikov in da se ti bolj odzivajo na objave o vsakdanjih temah kot na spletna orodja za pospeševanje prodaje. The final thesis deals with possibilities of a sales promotion with the help of three social network sites – Facebook, Twitter and Linkedln. In brief, marketing was presented, social network sites were defined, and the three above-mentioned examples of sites were presented. The empirical part of the final thesis deals with the analysis of a sales promotion of two tourist companies, Terme Olimia and Terme Čatež, on the Facebook site. It has been found out that the number of fans and posts of the company has no influence on the users’ response, and that users respond more to the posts about everyday topics than to the web tools intended for a sales promotion. spletna socialna omrežja trženje pospeševanje prodaje Facebook Twitter LinkedIn social network sites marketing sales promotion Facebook Twitter LinkedIn true true false [S. Potočnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-09-24 12:05:08 2012-11-21 15:14:12 2022-04-26 11:27:11 2021-04-19 03:36:38 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:004.777(043.2) 16495894 URN:SI:UM:DK:TMN5HYO7 UNI_Potocnik_Simon_2012.pdf UNI_Potocnik_Simon_2012.pdf 1 2CA5FABDCAD970487351EF0014257B74 158ff3582123dbc042c7c0bc695ec396815c164b82981fb7f7cc8c30f765cf20 7a0ec322-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3205fa5d-61d3-4b47-9e00-fbf9a9f366c7 https://dk.um.si/Dokument.php?lang=slv&id=51192 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0