20.500.12556/DKUM-38357 ANALIZA UGLEDA PODJETJA MERCATOR REPUTATION ANALYSIS OF MERCATOR V samem začetku diplomskega seminarja sem opredelil pojme, kot so identiteta, podoba in podrobneje raziskal ugled in njegove glavne značilnosti, postopke kako se ugled lahko gradi oziroma oblikuje, ter načine kako lahko podjetja z rednim merjenjem raziščejo šibke in močne kritične elemente ugleda. V nadaljevanju sem predstavil ravni ugleda najuglednejših slovenskih podjetij v letu 2012. Nato je sledila raziskava, kjer sem analiziral ugled podjetja Mercator. Organizacijo sem najprej na kratko predstavil in pojasnil metode zbiranja in vrednotenja podatkov. Izdelal sem vprašalnik, ki sem ga razdelil med uporabnike podjetja Mercator in z njihovo pomočjo zbral želene podatke, ki sem jih v naslednjih poglavjih s pomočjo tabel in grafov, grafično prikazal. V zaključku diplomskega dela pa sem napisal svoje ugotovitve, pri katerih sem spoznal, da so odnos zaposlenih, opremljenost prostorov in kakovost izdelkov in/ali storitev najpomembnejši dejavniki ugleda, kar prikazujejo tudi stopnje strinjanja s trditvami. Podjetje Mercator pa je po mnenju anketirancev najuglednejše slovensko podjetje. In the very beginning of my thesis I defined concepts such as identity, image and further investigated corporate reputation and its main characteristics, procedures how reputation can be built and acquired, as well as ways, how companies can, with regular measurements explore the weaknesses and strengths of their standing. I continued with the list of most distinguished Slovenian companies in 2012. What followed next was the research itself, where I chose to analyze corporate reputation of the company Mercator. First I briefly presented the organization and explained the methods of data collection and evaluation. I made a questionnaire that I distributed to users of the company Mercator, and with their help collected the desired information, which I have displayed in following sections, using charts and graphs. In the conclusion of my work I have put down my findings, in which I have realized that the attitude of the staff, equipment of facilities and quality of the products and / or services are the most important factors of reputation, which also show a degree of agreement with the statements. The company Mercator, according to respondents is the most prominent Slovenian company. ugled dejavnik ugleda podoba identiteta analiza organizacije Mercator d.d. reputation factors of reputation image identity analysis of the organization Mercator d.d. true true false [A. Cizl] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-24 16:10:53 2012-12-20 11:07:34 2022-04-26 11:28:01 2021-04-19 03:36:41 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11295772 URN:SI:UM:DK:ROTHXSIF UNI_Cizl_Aljosa_2012.pdf UNI_Cizl_Aljosa_2012.pdf 1 45796703C2B4C88374D9FECBE8D0AD93 0e5b703eff653326bd2b7657d3c1b437948dbf4aab57afa857a7d550868674f8 76aedcaa-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7cf56655-0fc2-4459-9ca5-a79cd31c8394 https://dk.um.si/Dokument.php?lang=slv&id=51222 Ekonomsko-poslovna fakulteta 0 0 0