20.500.12556/DKUM-38358 SLOVENSKO VINOGRADNIŠTVO IN VINARSTVO ZNOTRAJ EVROPSKEGA VINSKEGA TRGA SLOVENIAN VITICULTURE AND WINEMAKING WITHIN EUROPEAN WINE MARKET V diplomskem delu smo analizirali slovensko in evropsko vinogradništvo in vinarstvo ter iskali priložnosti za slovenske vinogradnike znotraj evropskega in svetovnega vinskega trga. Proučili smo značilnosti proizvodnje vin v Sloveniji, površino vinogradov, količino pridelka, izvozne in uvozne aktivnosti in vinsko zakonodajo, kar smo kasneje primerjali z mednarodnimi vinskimi trgi. Ugotavljamo, da bo o dejavnosti vinogradništva potrebno začeti razmišljati širše ter zaradi presežnih količin vin iskati nove tržne niše. Ključna pomanjkljivost domačega vinogradništva in ovira na poti k mednarodni prepoznavnosti je neorganiziranost in nepovezanost vinarjev, ki so premajhni, da bi samostojno nastopali na tujih trgih. Kljub presežnim količinam vina na slovenskem trgu, na trg vstopajo tuji ponudniki, ki domačim pridelovalcem uspešno konkurirajo. Na podlagi naravnih danosti Slovenija ni primerna za masovno pridelavo vin temveč bi bilo potrebno pridelovati predvsem vrhunska vina, višjega cenovnega razreda, kajti le tako se lahko pokrije visoke pridelovalne stroške. Tudi mednarodni vinski trg je z vinom dodobra zasičen, poraba vina v tradicionalno vinorodnih deželah se konstantno zmanjšuje, tudi kot posledica trenutne ekonomske situacije. Evropo napadajo vinski pridelovalci iz tako imenovanega novega sveta, ki so zaskrbljujoče uspešni kljub razmeroma kratki tradiciji pridelovanja vin. Stagnacija evropske vinske branže tako zagotovo ne obljublja svetle prihodnosti in skrajni čas je, da se slovenski vinogradniki, v kolikor bodo želeli preživeti, organizirajo ter na tujih trgih nastopijo skupaj. In this thesis I have been analyzing european viticulture and winemaking. I was trying to find new opportunities for slowenian winegrowers within the european and world wine market. We have been looking into features of wine production in Slowenia, wine growing areas, amount of crop, import and export activities, wine legislation, what we have been later compareing with international wine market. We are comming to a conclusion that it is necessary to expand our view about activity of viticulture and due to market saturation, search for new market niches. The key disadvantage of domestic winemaking and an obsticle on our way to international recognizability is in organization and incoherence of winemakers which are too small to perform solely on international wine markets. Despite production surplus on domestic market there are new suppliers entering our wine market and are relatively successfuly competing with domestic suppliers. Based on natural resources Slowenia is not suitable for mass production of wine. We should be above all producing fine wines that are in higher price range because this is the only way to cover high production costs. International wine markets are also saturated, wine consumption in traditional wine groowing countries is constantly decreasing. That is also a consequence of economic situation at the moment. Europe is beeing atacked from wine growers from so called new world which are successful despite relatively short tradition in winemaking. Stagnation of european wine industry is definitely not bringing bright future and it is of utmost importance for slowenian winegrovers to start to cooperate and to enter international wine markets together. slovensko vinogradništvo in vinarstvo slovenski vinski trg kolektivne blagovne znamke trg vina v EU zunanja trgovina z vini evropska vinska zakonodaja vinska reforma mednarodni vinski trg trženje vin. slovenian viticulture and winemaking slovenian wine market collective trademarks european wine market foreign wine trade european wine legislation wine reform international wine market wine marketing. true true false [B. Križovnik] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-24 16:52:20 2012-12-21 12:46:06 2022-04-26 11:28:04 2021-04-19 03:36:43 2012 0 Jurovski Dol 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 634.8+663.2 11299612 URN:SI:UM:DK:IPBRXJDK UNI_Krizovnik_Barbara_2012.pdf UNI_Krizovnik_Barbara_2012.pdf 1 9CFDB0B284FD77F49B3DEBAC88DA4E64 5f71dfe6a5513847694fda8010dc84521c444565cbb7652eb05877d4c477f435 7b27f9e1-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/eee411bd-d872-4f14-87c5-9aacc137277f https://dk.um.si/Dokument.php?lang=slv&id=51225 Ekonomsko-poslovna fakulteta 0 0 0