20.500.12556/DKUM-38407 ANALIZA TURISTIČNE PONUDBE V HALOZAH ANALYSIS OF TOURISM OFFER IN HALOZE Diplomski seminar je sestavljen iz dveh delov. V prvem delu, ki je teoretične narave, smo predstavili trajnostni način razvoja v podeželski regiji, nato smo opredelili segmentiranje in kako ga v turizmu uporabljamo. Opisali smo turistično ponudbo in potencial v Halozah ter predstavili znamenitosti Haloz. V drugem delu, ki je praktične narave, smo predstavili analizo ankete, ki smo jo izvršili v treh slovenskim mestih med nerezidenti Haloz. Iz ankete smo ugotovili, da veliko ljudi pozna Haloze, vendar večinoma gredo tja samo takrat, ko gredo na obisk k sorodnikom/znancem ter da je promocijski material premalo kakovosten. Premalo se tudi vlaga tako kapitala kot znanja v turizem v Halozah. Izpostavili smo eno priložnost, in sicer obnovo gradu Borl. Nato smo s pomočjo ankete sestavili SWOT analizo, kjer smo opredelili prednosti, slabosti, priložnosti ter nevarnosti za razvoj regije. Na koncu smo oblikovali primere zanimive turistične ponudbe za tri izbrane segmente povpraševanja. The diploma seminar consists of two parts. The first, theoretical part, presents sustainable development in a rural region and defines segmentation and its use in tourism. Tourist offer and potencial in Haloze is described and sights of Haloze are presented. The second, practical part, presents survey analysis, performed in three Slovenian cities among non-residents of Haloze. The survey has shown that many people know Haloze, but mostly visit when visiting relatives/friends and that promotional material lacks quality. There are also not enough of investments of capital and knowledge to tourism in Haloze. An opportunity to renovate the Borl castle is emphasized. With the help of the survey, SWOT analysis was created where advantages, weaknesses, opportunities and dangers for region's development are presented. Finally, examples of interesting tourist offer for three selected segments of inquiry were formed. Haloze ponudba nočitev v Halozah gostinska ponudba Haloz znamenitosti Haloz SWOT analiza itinerar za enodnevni izlet po Halozah itinerar za dvo- ali več-dnevni izlet z nočitvijo po Halozah. Haloze accommodation offer in Haloze catering offer in Haloze sites of Haloze SWOT analysis itinerary for one-day trip in Haloze itinerary for two-day or longer trip through Haloze with overnight stay. true true false [D. Zupanič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-25 15:30:24 2012-11-28 11:23:09 2022-04-26 11:30:33 2021-04-15 03:41:37 2012 0 Stojnci 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 11228188 URN:SI:UM:DK:JMGTJX0C VS_Zupanic_Doris_2012.pdf VS_Zupanic_Doris_2012.pdf 1 68DCAFD49CE61366CEBC3A74E358AE19 126ffa632130ae25641d252cf721e0c71909e90e424dd7351404ea4e44874796 65727ec0-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f1e35a6b-b889-4dad-8f35-9b9d9fcf8616 https://dk.um.si/Dokument.php?lang=slv&id=51418 Ekonomsko-poslovna fakulteta 0 0 0