20.500.12556/DKUM-38792 POLITIČNA OGLAŠEVALSKA BESEDILA ZADNJIH DRŽAVNOZBORSKIH VOLITEV THE POLITICAL ADVERTISING TEXTS OF THE LAST PARLIAMENTARY ELECTION Državnozborske volitve se odvijajo vsake štiri leta. V predvolilnem času se tako politične stranke in njihovi kandidati trudijo, da prepričajo čim večje število volivcev in si tako pridobijo največ glasov, zato se tudi poslužujejo najrazličnejših prepričevalnih strategij. V diplomskem delu je predstavljeno politično oglaševanje na predčasnih državnozborskih volitvah 2011. Osnova za analizo so zbrana propagandna besedila v času pred volitvami. Gre namreč za primerjavo prepričevalnih strategij med dvema političnima strankama, in sicer Slovensko demokratsko stranko in novonastalo Listo Zorana Jankovića, Pozitivno Slovenijo. V sklopu diplomske naloge je bila opravljena tudi kratka spletna anketa med ciljno populacijo oziroma potencialnimi volivci, v kateri smo zbirali mnenja pri naključno zbranih ljudi o smiselnosti in vplivu političnega oglaševanje. V prvem delu je tako predstavljen teoretični okvir volilne propagande, političnega oglaševanja in njegovih žanrov. V osrednjem delu sledi analiza izbranih besedil, ki so bila uporabljena za prepričevanje volilnega telesa, in sicer predvolilni govori obeh predsednikov političnih strank, televizijsko in radijsko oglaševanje, plakati in letaki ter posledično tudi slogani in logotipi, uporabljeni v tem predvolilnem času. Tretji, zadnji del diplomske naloge, pa prinaša analizo ankete, ugotovitve in zaključek. Parliamentary elections are held every four years. In the pre-election period, both political parties and their candidates try to convince as many voters and win the most votes, so they resort to different persuasive strategies. The thesis presents the political advertising on early parliamentary elections in 2011. The basis for the analysis are propaganda texts compiled during the election. The idea is to compare the persuasive strategies between two political parties, namely the Slovenian Democratic Party and the newly created Ballot of Zoran Janković, Positive Slovenia. As part of the thesis a short online survey has been made among a target population or potential voters, in which we collected the opinions of random people about the meaning and impact of political advertising. The first section presents the theoretical framework of electoral propaganda, political advertising and its genres. The central part consists of an analysis of selected texts that were used to convince the electorate, namely the pre-election talks between the two presidents of political parties, television and radio advertising, posters and leaflets, and consequently, slogans, and logos used in this pre-election period. The third and final part of the thesis provides an analysis of the survey findings and a conclusion. državnozborske volitve volilna propaganda politično oglaševanje politični jezik national assembly elections electoral propaganda political advertising political language true true false [I. Kovše] Slovenski jezik Angleški jezik Diplomsko delo 2012-10-21 17:32:28 2012-11-13 13:31:04 2022-05-04 13:40:53 2021-04-19 03:31:09 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 811.163.6(043.2) 19480328 URN:SI:UM:DK:30Z97RMP UNI_Kovse_Ina_2012.pdf UNI_Kovse_Ina_2012.pdf 1 9DBA5916EE59EDBB4AB77394DC665DEA 5cc19d672d281cbec9438aa2a7d020b6acd347bdef86835c2fc72e7a2fa0d89c 9009964f-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/165f0dd6-90eb-4548-aa7f-c36d7fca544a https://dk.um.si/Dokument.php?lang=slv&id=52110 Filozofska fakulteta 0 0 0