20.500.12556/DKUM-38867 Upravljanje odnosov s strankami Customer relationship management Gospodarska kriza je prisilila podjetja k racionalnemu in previdnemu odločanju pri nakupu, nadgradnji ali zamenjavi informacijskih rešitev. Upravljanje odnosov s strankami (CRM) postajajo ključni za obstoj in razvoj podjetja. Upravljanje odnosov s strankami moramo načrtovati danes, za uporabo tudi v prihodnosti. V diplomski nalogi bomo prikazali, kako pomembna je nadgradnja koncepta CRM v podjetju INFOTEHNA Skupina d.o.o.. Osredotočili se bomo na predprodajo. Rešili bomo problem številnih mest, kjer hranimo informacije o strankah. Osredotočili se bomo tudi na ustrezno izvajanje pred prodajnega procesa in nadzora nad njim. Cilj diplomske naloge je poiskati najustreznejšo rešitev, ki nam posreduje podatke na pravem mestu in ob pravem času. Z razvojem tehnologije je količina dostopnih podatkov postala velikanska. Zato potrebujemo dobro postavljen koncept CRM, kjer bomo v vsakem trenutku dostopali do najbolj svežih informacij. Z delujočim CRM konceptom postane podjetje sposobno zadovoljevati zahteve svojih strank in zadržati najdonosnejše kupce. The economic crisis has forced the companies to rational and careful decisions when buying, upgrading or replacing IT solutions. Customer relationship management (CRM) is becoming the key to survival and development of the company. Customer relationship management must be planned today for use in the future. In this thesis we will show how important it is to upgrade the concept of customer relationship management in the company INFOTEHNA Group Ltd. We will focus on pre-sales. The problem that will be solved occurred because we have many places where we store customer information. We will focus on the proper implementation of the sales process and its supervision. The goal of this diploma thesis is to find the best solution which provides information at the right place at the right time. With the development of technology, the quantity of accessible data became huge. Therefore, we need a solid CRM concept, which will allow us constant access to the most recent information. With a functioning CRM concept can companies meet the demands of their customers and retain the most profitable ones. Upravljanje odnosov s strankami nadgradnja sistema informacijska tehnologija baze podatkov Customer relationship management system upgrades information technology database. true true false [N. Dragutinović] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-10-29 11:40:13 2013-02-17 15:27:32 2022-05-04 13:46:42 2021-04-20 03:17:44 2012 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.346:004.6(043.2) 512482877 URN:SI:UM:DK:UHODOWNA VS_Dragutinovic_Nada_2012.pdf VS_Dragutinovic_Nada_2012.pdf 1 71B60AC13EB77CF3924A9A327F4498EF 44a41116b56d1adad69048b11a9f5d0a4094cec01c250c57bffe09bcd37a25f7 94605ff8-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0d069d01-47fb-42df-b7c5-5f04a9ba24f7 https://dk.um.si/Dokument.php?lang=slv&id=52203 Fakulteta za logistiko 0 0 0