20.500.12556/DKUM-38909 UVEDBA CRM REŠITVE V PROIZVODNO PODJETJE NA PRIMERU PODJETJA ROTO D.O.O. IMPLEMENTATION OF CRM SOLUTIONS IN MANUFACTURING COMPANY: THE CASE OF ROTO D.O.O. V magistrski nalogi smo se lotili koncepta CRM rešitev. Najprej smo predstavili kupce in odnose z njimi, ki so temelj razumevanja koncepta CRM rešitev. Nato so predstavljena teoretična izhodišča CRM rešitev in njihovo uvedbo. Vključeni so tudi trendi in stanje le teh v Sloveniji. Sledi predstavitev uvedbe CRM rešitve Manto Insight v podjetje ROTO d.o.o. in njeno delovanje. This thesis deals with the concept of the CRM solution. Initially, the costumer and the company’s relationship with the costumer were introduced, which represents the key to the understanding of the concept of the CRM solutions. Then the theoretical foundations and the implementation of the CRM solutions are shown. Also included are the trends and their status in Slovenia. The introduction of the CRM solution Manto Insight into the company ROTO d. o. o. and its operation follows. Zvesti kupec CRM rešitve uvedba CRM rešitve mobilni CRM Manto Insight družabna omrežja in CRM rešitve Loyal costumer CRM (Costumer Relationship Management) solutions introducing CRM solutions mobile CRM Manto Insight social networks and CRM solutions true true false [M. Dolamič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2012-11-05 17:42:30 2013-02-01 13:08:52 2022-05-04 13:49:51 2021-04-20 03:39:32 2012 0 Gornja Radgona 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 11319324 URN:SI:UM:DK:OC7NDOCP MAG_Dolamic_Maja_2012.pdf MAG_Dolamic_Maja_2012.pdf 1 255D963E32D7385A6DED6EE53A81DCCB d9b7095bd5d26da4e86c385006e1e0fe78dad37d932a0be343f06b2edefac0e2 96ccafd6-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b05b9781-e5d5-4690-a9ca-b7f63164b3ab https://dk.um.si/Dokument.php?lang=slv&id=52702 Ekonomsko-poslovna fakulteta 0 0 0