20.500.12556/DKUM-38998 KAKOVOST IZDELKOV IN STORITEV PONUDNIKOV MONTAŽNIH HIŠ IN STAVBNEGA POHIŠTVA SKOZI OČI KUPCEV QUALITY OF PRODUCTS AND SERVICES OF PROVIDERS OF PREFIBRICATED HOUSES AND BUILDES' CARPENTRY FROM THE PERSPECTIVE OF CUSTOMERS Zadovoljstvo kupca z izdelkom ali s storitvijo pri podjetju je eden izmed glavnih dejavnikov, ki vplivajo na kupčevo odločitev za ponovni nakup, zato morajo podjetja vedeti, kako zadovoljiti želje in potrebe svojih odjemalcev. V diplomski nalogi smo raziskali, kateri so glavni dejavniki, ki vplivajo na kupčevo odločitev za nakup stavbnega pohištva ter montažne hiše. Vplivne dejavnike smo ugotavljali s štirimi različnimi anketami pri kupcih oz. potencialnih kupcih na trgu, kot tudi pri kupcih znanega slovenskega ponudnika stavbnega pohištva ter montažnih hiš. Vse ankete so bile spletne, izvedli pa smo jih v marcu. S pomočjo raziskave smo ugotovili, kateri so glavni dejavniki, ki vplivajo na nakup stavbnega pohištva in nakup montažne hiše, ter kakšne so želje kupcev in možne izboljšave izdelkov ter storitve. Tako za kupce izdelkov pri neimenovanem podjetju kot tudi za ostale anketirance lahko izpostavimo naslednje dejavnike, ki vplivajo na nakup stavbnega pohištva: kakovost izdelkov, izvedba montaže, zagotavljanje servisa ter ugodna cena izdelka. Možne izboljšave, ki naj bi jih podjetje upoštevalo, so kakovostne poprodajne storitve, bolj strokovno svetovanje, bolj kakovostna izvedba montaže in večja fleksibilnost podjetja. Iz analize anket o montažnih hišah lahko izpostavimo naslednje dejavnike, ki vplivajo na nakup montažne hiše: kakovost materialov, kakovost gradnje oz. montaže ter cena hiše. Možnosti izboljšave za podjetje so naslednje: izboljšanje kakovosti gradnje oz. montaže, izboljšanje poprodajnih aktivnosti ter več organiziranih ogledov vzorčnih hiš. Customer satisfaction with the product or service in a company is one of the main factors that influence the customer's decision to repurchase. That is why companies need to be aware of how to satisfy the desires and needs of its customers. In this diploma, we investigate what are the main factors that influence the customer's decision to buy doors and windows and prefabricated houses. Influential factors were determined by four different surveys that were given to potential buyers in the market, as well as the buyers of a known Slovenian company that provides builder’s carpentry and prefabricated houses. All surveys were done online in month of March. Through research we found the main factors that influence the purchase of builder’s carpentry and the purchase of prefabricated houses. We also identified customers wishes and the potential improvements of products and services for the studied company. For buyers of products at this company as well as for general respondents we can highlight the following factors that that mainly affect the purchase of builder’s carpentry: the quality of the products, installation, providing effective servicing and affordable price of the product. The possible improvements for the company are: providing quality after-sales service, better expert advice, better implementation of assembly and a higher flexibility of the company. The analysis of surveys of prefabricated houses can highlight the following factors that influence the purchase of prefabricated houses: the quality of materials, quality construction and the price of the house. The possible improvements for the company in this area are: improving the quality of construction and after-sales servicing and also giving more presentations of model homes. kakovost zagotavljanje kakovosti izboljševanje kakovosti zadovoljstvo kupca. Quality Quality assurance Quality improvement Customer satisfaction   true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-11-17 12:24:59 2013-01-09 15:06:25 2022-05-04 13:56:11 2021-04-21 03:12:13 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7103507 URN:SI:UM:DK:FRPP5UKN UNI_Sobota_Dijana_2012.pdf UNI_Sobota_Dijana_2012.pdf 1 F02B81AEDEBB5AB804B2181325C9931E 28c1201d5617f333ec243604ac18b6e15c14c8ff56328713bdd8b592c2ee6bb5 f949f606-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/59806328-bda7-4bc7-b5ab-ba7063e62358 https://dk.um.si/Dokument.php?lang=slv&id=52517 Fakulteta za organizacijske vede 0 0 0