20.500.12556/DKUM-39055 STRATEGIJA TRŽENJA STORITEV PODJETJA RUSKI SVET MARKETING STRATEGY FOR THE COMPANY RUSKI SVET V tem delu smo raziskovali možnosti trženja poučevanja ruskega jezika in prevajanja na slovenskem trgu. Domnevamo, da je slovenski trg dovolj velik za prodajo storitev poučevanja ruščine in prevajalskih storitev. Da pa bi našo domnevo lahko potrdili in začeli s podjetniško potjo, pa smo določali in raziskovali interne in eksterne dejavnike podjetja Ruski Svet, d.o.o., ter poskušali dognati, kaj pravzaprav motivira kupca k nakupu omenjenih storitev. Osredotočali smo se na različne prijeme, s katerimi kupca motiviramo k nakupu, in ugotavljali, s kakšnimi trženjskimi prijemi jih pravzaprav prepričati. Da smo vse to lahko raziskali, smo segmentirali trg in opravili različne analize, tako SWOT kot PEST. Opravili smo tudi anketo in ugotavljali, ali so nove priložnosti tiste, ki kupca motivirajo k učenju novega tujega jezika. Na koncu te naloge smo vse zaznane, analizirane in ugotovljene dejavnike združili v predlog rešitve. V predlogu smo nato izbrali oz. oblikovali ustrezno strategijo za trženjski pristop, ki bo omogočil dobro prodajo storitev podjetja Ruski Svet. Ustvarili smo strategijo nekakšnega »blitzkriega«, torej hitrega zavzemanja trga, tako da se obstoječa konkurenca ne bi mogla pripraviti na pravočasen odziv. With this work we explored the possibilities of marketing the teaching of Russian language and translation services on the Slovenian market. We assume that Slovenian market is big enough to sell mentioned services. Due to the following assumption we determined and investigated the internal and external factors of the company Russian World Ltd. (Ruski Svet, d.o.o.) and tried to detect what really motivates a buyer to purchase the services. We focused on a variety of techniques that can be used to motivate the buyer to purchase and tried to identify the kind of marketing strategy that convinces them to buy. In order to explore these factors, we segmented the market and performed various analyses, such as SWOT and PEST. We conducted a survey and tried to get to the conclusion whether or not the most important factor motivating our customers to learn a new language are new opportunities. At the end, we gathered all the detected, analysed and determined factors, and put them into the proposal of the solution. In the proposal, we chose the best strategy that will help us implementing the services of the company Ruski Svet successfully to market. We created the strategy of »blitzkrieg«, a fast market share winning so the competition could not give the right or immediate response. strategija trženje ruski svet poučevanje prevajanje strategy marketing ruski svet teaching translation true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-11-23 08:47:33 2013-01-30 09:52:29 2022-05-04 14:00:33 2021-04-20 03:23:26 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7125011 URN:SI:UM:DK:5YXTW3UI VS_Svetec_Primoz_2012.pdf VS_Svetec_Primoz_2012.pdf 1 DB5FBA8F080FCBF1AC676E6AC22C7B3F b880e52e9a0d0171702a4fae167c353494e3b4c83fa480b4ed030f21d555f22a 994977ed-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/abcf9b0b-37fd-4a78-8de1-ebfa46871863 https://dk.um.si/Dokument.php?lang=slv&id=52525 Fakulteta za organizacijske vede 0 0 0