20.500.12556/DKUM-39118 OGLAŠEVANJE NA SOCIALNIH OMREŽJIH ADVERTISING ON SOCIAL NETWORKS Oglaševanje je danes vse bolj pomembno za obstoj podjetja na trgu. Vsako podjetje išče prodorne načine, da bi prepričalo kupce v nakup izdelka ali storitve. Vse bolj postaja aktualno oglaševanje na socialnih omrežjih, še posebej na Facebook-u. Velika večina potrošnikov se vsak dan prijavi na socialno omrežje, kjer se druži s prijatelji, bere komentarje ter gleda slike. Zato je oglaševanje na Facebook-u v zadnjem času dobilo velik pomen. Oglasi na Facebook-u so ciljno usmerjeni glede na posameznikove interese, zato je tako oglaševanje še veliko bolj uspešno. Poleg tega pa oglaševano podjetje dobi še povratne informacije o tem, koliko ljudi si ogleda oglas, ter ciljne podatke vsakega posameznika (spol, starost, stan, lokacija, povezave …). Pri izdelavi oglasa je potrebno, da natančno opredelimo kakšni in kateri so naši cilji, koliko sredstev bomo porabili za oglas, komu se bo predvajal ter koliko časa se bo predvajal. Advertising is gaining importance for company’s existence on the market. Every company is searching for innovative ways to persuade customers into buying a product or service. Advertising on social networks, especially Facebook, is getting more and more popular. The majority of consumers login to a social network every day, where they spend time connecting with friends, reading comments and looking at pictures. That is why advertising on Facebook has gained in significance lately. Ads on Facebook are targeted based on user’s interests, which makes them much more effective. Moreover, company gets feedback on how many people has seen their ad, along with basic information about the user (sex, age, state, location, connections …). When making an ad we have to precisely define what our goals are, how much money we are willing to spend, what our audience is and how long the ad will be run. Oglaševanje Oglaševanje na Facebook-u Ciljne skupine Povratne informacije Izdelava oglasa Advertising Advertising on Facebook Target Groups Feedback Information Design Ad true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-11-30 14:40:34 2013-01-14 11:45:08 2022-05-04 14:05:06 2021-04-20 03:34:22 2012 0 Bled 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7107603 URN:SI:UM:DK:RYWLLO3L VS_Azman_Anja_2012.pdf VS_Azman_Anja_2012.pdf 1 26BFCD1AF28D3E9CDD74A61927E85EEC 6ff3d66eacb3e821fa696b4d985a963b2684f0eeba62f32c3f067a0c11cc20c0 9f58d053-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/587a59ed-4aba-41a8-912d-61af704a25e2 https://dk.um.si/Dokument.php?lang=slv&id=52672 Fakulteta za organizacijske vede 0 0 0