20.500.12556/DKUM-39159 UVEDBA SISTEMA ZA UPRAVLJANJE ODNOSOV S STRANKAMI V PODJETJU FINE CULINAR D.O.O. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM (CRM) INPLEMENTATION IN A COMPANY FINE CULINAR Uvedba sistema za upravljanje odnosov s strankami za podjetje predstavlja posebno strategijo v okviru trženjskih strategij. V diplomski nalogi smo v teoretičnem delu opredelili temeljne značilnosti in prednosti upravljanja odnosov s strankami. Podrobno smo opredelili, zakaj je skrb za obstoječe stranke in njihovo ohranjanje pomembnejša kot iskanje novih strank na trgu. V raziskovalnem delu smo predstavili dosedanje delo s strankami ter kako smo v podjetju Fine Culinar, d. o. o., v prodajni sistem uvedli novo programsko opremo za upravljanje odnosov s strankami. Namen diplomske naloge je ugotoviti, kakšen je pomen uvedbe novega prodajnega sistema za upravljanje odnosov s strankami za podjetje oz. za prodajni proces. Pomena naložbe v nov prodajni sistem se v podjetju Fine Culinar, d. o. o., dobro zavedamo in posledično veliko sredstev namenimo za dober, kakovosten in uporaben delovni sistem. V novem prodajnem programu smo zbrali ter uredili vse svoje dosedanje stranke v smiselne skupine in naloge in tako zaposlene v prodaji spodbudili k sprotnemu shranjevanju podatkov o prodajnem dogajanju. Vse te dogovore smo kasneje še razdelili na različne dogodke, ki smiselno opredelijo dogovor s stranko in tako obenem zagotovijo kakovostno nadaljnjo pripravo in načrtovanje prodajnih aktivnosti. Cilj diplomske naloge je predstaviti uporabnost novega sistema, njegove prednosti in slabosti ter predlagati nove rešitve, ki bi prispevale k večji preglednosti in učinkovitosti tega prodajnega pripomočka. Na podlagi sodelovanja pri postopku uvajanja ter vse do končnega rednega delovanja s programom ugotavljamo, da moramo v tehnologijo nenehno vlagati in iskati nove, boljše rešitve za pregledno in urejeno delovanje sistema. The introduction of managing customer relationship system is a specific strategy for a company in the context of marketing strategies. In the theoretical part of this graduate thesis basic characteristics and advantages of customer relationship management are described. The importance of caring for the existent business customers and maintaining good relations with them is defined in detail as well as its much greater significance compared to looking for new customers in the market. In the research part the results of the company’s work so far with customers are presented and, moreover, the way the new software was introduced in the sales system of Fine Culinar, d. o. o. The intention of this graduate thesis is to determine the importance of introducing the new sales system CRM for our undertaking or for our sales process. The company Fine Culinar, d. o. o., is completely aware of the importance of investing into new sales system. That is why many funds are assigned to a good and applicable operating system of high quality. In our new sales programme all our existing customers were divided and arranged into logical groups and tasks. In this way sales department was stimulated to save all the sales data simultaneously for each case. All the arrangements were later divided to different events, by which agreements with customers were logically defined and thus guaranteed the quality of sales preparation and planning. The aim of this graduate thesis is to present the new system’s practicability as well as its advantages and disadvantages and also suggest some new solutions for making this new sales tool easier, more transparent and more effective. Our cooperation from the phase of initiating this system, to the final phase of the regular program operating, leads us to the conclusion that we must continually invest in technology and search for new and better solutions in order to make functioning of the system even more transparent and regulated. - upravljanje odnosov s strankami - informacijska tehnologija - prodajni sistem - customer relationship management - information technology - sales system true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-12-04 21:49:19 2013-01-10 11:15:24 2022-05-04 14:08:14 2021-04-20 03:36:35 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7104019 URN:SI:UM:DK:TWFIZ9R3 VS_Strzinar_Erika_2012.pdf VS_Strzinar_Erika_2012.pdf 1 037E1D6496593484D9631614485B8E57 856d5f460a995e85da5d80054052d246eb11201fc9acddbf09459f43497a65b3 a2114aef-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3538c510-2efe-405c-93b4-7cf289f118a9 https://dk.um.si/Dokument.php?lang=slv&id=52743 Fakulteta za organizacijske vede 0 0 0