20.500.12556/DKUM-39430 OBVLADOVANJE KRIZE S POMOČJO STRATEŠKEGA MANAGEMENTA, NA PRIMERU PODJETJA CINKARNA CELJE D.D. STRATEGIC MANAGEMENT IN TIME OF CRISIS; CASE STUDY CINKARNA CELJE D.D. V Evropi in svetu se trenutno soočamo s čedalje večjo krizo, ki ji ni videti konca. Kriza se še vedno poglablja in je resna grožnja temeljnim vrednotam družbenega sistema. Sedanja svetovna kriza, ki jo je v veliki meri povzročil finančni sistem, je za seboj pustila posledice po vsem svetu. Številna podjetja povsod po svetu kot tudi v Sloveniji so propadla ali pa so se znašla v krizni situaciji, kjer je bilo potrebno zmanjševati stroške. V večini primerov je šlo za zmanjševanje števila zaposlenih, s tem pa se je tudi povečala brezposelnost. Kljub kriznim časom poznamo tudi podjetja, ki vidijo krizo kot izziv. Ta podjetja uresničujejo svojo poslovno vizijo in kljub krizi ostajajo uspešna. V danih kriznih razmerah so se znašla tako, da so s svojimi hitrimi odločitvami tvegala in tudi uspela. Za tako hitre odločitve so potrebovala dinamični in uspešni menedžment. Med taka podjetja uvrščamo Cinkarno Celje d. d. Podjetja, kot je Cinkarna Celje d. d., že od samega začetka načrtujejo razvoj ter spremljajo in primerjajo uspešnost in učinkovitost s povprečjem v panogi. Le na tak način se lahko izognejo krizi oziroma jo ublažijo. Zato je za podjetja pomembno, da že na samem začetku najdejo ustrezno tržno nišo, v kateri se tudi v nadaljevanju razvijajo in rastejo. V svoji magistrski nalogi sem predstavila podjetje Cinkarna Celje d. d. in ključna tveganja za podjetje. Opravila sem tudi analizo podjetja v letih 2007 do 2011 (Vir: Letna poročila Cinkarna Celje d. d.) Europe and the world are currently facing a growing global crisis, where there is no end in sight. The crisis is still deepening and is a serious threat to the basic values of the social system. The current global crisis, which is largely caused by the financial system, has left repercussions around the world. Many companies throughout the world, as well as in Slovenia were ruined or have found themselves in a crisis situation where it was necessary to cut costs. In most cases there was a decrease in the number of employees, thereby also increase of unemployment. Despite the crisis time, we recorded the companies that saw the crisis as a challenge. These companies pursue their business vision and remain successful despite the crisis. Without a risk and fast decisions making companies often failed, but others succeed. For the right and quick decisions there is a dynamic and successful management needed. Among such companies can we include Cinkarna Celje d.d. Companies such as Cinkarna Celje d.d., from the day start make strategic plans for the future development. Also they monitor and compare their effectiveness and efficiency within the industry average. Only this way they can avoid the crisis or avoid it. It is therefore important that companies worldwide from the start find the right niche, where they can develop and they can grow. In my Master´s thesis I presented the company Cinkarna Celje d.d., I also presented which are the main risks for the company. Also I have made an analysis of company during the years 2007 and 2011 (Annual reports of Cinkarna Celje d.d.). kriza obvladovanje krize strategije podjetja planiranje razvoja Crisis Crisis Management Business strategy Planning Development true true false [T. Bobnič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-01-14 10:42:54 2013-01-31 12:30:02 2022-05-12 22:56:40 2021-04-19 03:18:44 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11318300 URN:SI:UM:DK:AT1KPUTE MAG_Bobnic_Tadeja_2013.pdf MAG_Bobnic_Tadeja_2013.pdf 1 F7CED41858DA1C3B12787AE1E95332FE 7eadfd458bb57d151b29aecfbfa568aa60fe1dcf9136a913342ebcdb331f4b31 807eff0c-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/118e0b4f-388f-4988-a955-1b17bc3b20ac https://dk.um.si/Dokument.php?lang=slv&id=53314 Ekonomsko-poslovna fakulteta 0 0 0