20.500.12556/DKUM-39481 MARKETINŠKO KOMUNICIRANJE V PODJETJU AS MARKETING COMMUNICATION IN THE COMPANY AS Tržno komuniciranje je zelo pomemben dejavnik v vsakem podjetju. Predstavlja edino pot do dobička, saj služi ne samo reklamiranju ampak tudi obveščanju kupcev, vzpodbujanju v nakup in prepoznavnosti podjetja. Uspešen bo le tisti, ki bo ustrezno izvedel marketinško komuniciranje - torej tako komuniciranje, ki bo v kupcu vzbudilo zanimanje in ne odpor. Na primeru izbranega podjetja in s pomočjo anketnega vprašalnika sem ugotavljala kateri so instrumenti tržnega komuniciranja, ki so v podjetju že bili uporabljeni, kateri so kupcem najbolj všeč in kako naj se izbrano podjetje glede na ugotovljene rezultate vede v prihodnosti. Marketing communication is a very important factor in any business. It is the only way to achieve profit as it serves not only for advertising purposes but also as a means to inform customers, encourage acquisition and increase recognition of the company. Only those who will properly implement marketing communication, i.e. communication that will arouse customers’ interest and not cause aversion, will be successful. Based on the example of a chosen company and with the help of a questionnaire, I was able to determine which marketing communication instruments have already been used, which instruments the customers like most and, given the research results, how the chosen company should act in the future. Tržno komuniciranje oglaševanje pospeševanje prodaje neposredno trženje odnosi z javnostmi osebna prodaja analiza tržnega komuniciranja Marketing communication advertising sales promotion direct marketing public relations personal selling marketing communication analysis true true false [B. Panger] Slovenski jezik Angleški jezik Diplomsko delo 2013-01-19 12:45:41 2013-07-15 11:38:22 2022-05-12 22:59:01 2021-04-22 03:09:38 2013 0 Koper 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 11438364 URN:SI:UM:DK:BEAE33QC VS_Panger_Barbara_2013.pdf VS_Panger_Barbara_2013.pdf 1 97640EA8B48B34062015DD5C058FBB81 1c09f2e1dedf0ce3482a55275a62b9299c4cf5eb0c29da16fd91ade4d9ddb5f0 4c91bcce-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/82b43d8f-3d32-46df-b8a6-8794e4be59f8 https://dk.um.si/Dokument.php?lang=slv&id=54834 Ekonomsko-poslovna fakulteta 0 0 0