20.500.12556/DKUM-39538 OGLAŠEVANJE IN MLADOSTNIKI ADVERTISING AND YOUTH V današnjem času smo nenehno izpostavljeni oglaševanju, ki ima močan vpliv na vsakega izmed nas. Oglaševanje ima sicer že vrsto let isto obliko, vendar se to obdobje »brezskrbnosti« zaključuje. Otroci in mladostniki obvladajo nove tehnologije in postajajo zahtevnejši. Zraven televizije in radia se poslužujejo predvsem mobilne telefonije in interneta, kar pomeni, da je potrebno za določeno ciljno skupino oglaševanje razpršiti na več različnih medijev. Ljudje se šele v določeni starosti pričnemo zavedati, kakšen je namen oglaševanja, oglaševalci pa spretno izkoriščajo naravo človeka, kar privede do tega, da pogosto kupimo izdelek, ki ga sploh ne potrebujemo. Postali smo potrošniška družba brez omejitev, ki enostavno več ne zna razločiti med tistim, kar potrebujemo za življenje in obstoj in tistim, kar nam zadovoljuje »potrebe«, ki jih ustvarjajo oglaševalci. Nowadays we are constantly exposed to advertising that has a strong impact on each of us. Advertising has been the same for years, but this period of "peace of mind" is coming to an end. Children and adolescents cope with new technologies and are becoming more demanding. Besides television and radio they utilize mobile telephony and the Internet. This means that it is necessary for advertisers to disperse their advertising in a variety of media. People become aware of advertising purpose at certain age and advertisers are adept at exploiting of nature of man, with the result of often buying a product we do not really need. We have become a consumer society without restrictions and we are no longer able to distinguish between what is needed for life and growth, and what satisfied "needs" created by advertisers. Oglaševanje vrste oglaševanj prikrito oglaševanje mladostniki mladostniki in oglaševanje Advertising types of advertising disguised advertising adolescents adolescents and advertising true true false [N. Gašparič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-01-26 20:22:47 2013-04-03 11:36:06 2022-05-12 23:01:31 2021-04-22 03:25:02 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 11376156 URN:SI:UM:DK:33ZLREBL UNI_Gasparic_Nadja_2013.pdf UNI_Gasparic_Nadja_2013.pdf 1 82314492451546A71CC648563F3647EE 2786987327530875405d3092c1ecce5fb72b363679d468fdd413016c561d32a4 327df590-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9dc18c16-9169-4ec0-98ad-6a7cef1e9306 https://dk.um.si/Dokument.php?lang=slv&id=53949 Ekonomsko-poslovna fakulteta 0 0 0