20.500.12556/DKUM-39611 SPONZORIRANJE V ŠPORTU NA PRIMERU VESLAŠKEGA KLUBA DRAVSKE ELEKTRARNE MARIBOR SPONSORSHIP IN SPORT IN CASE OF THE ROWING CLUB DRAVSKE ELEKTRARNE MARIBOR Pričujoče diplomsko delo prinaša analizo športnega sponzoriranja. Poglavitni namen diplomske naloge je ugotoviti vzrok, zakaj se podjetja odločijo sponzorirati določen šport oz. športno prireditev. Predmet raziskovanja sta veslaški klub Dravske elektrarne in okolje, v katerem ta deluje. Glavna vprašanja, na katerih temelji diplomsko delo, so: ali je sponzoriranje razlog za pogosto omenjanje Dravskih elektrarn kot glavnega sponzorja kluba v medijih; ali se sponzorstvo izplača; ali se športni imidž veslanja in veslaškega kluba lahko primerja z medijsko bolj priljubljenimi športi ter v kolikšni meri anketiranci poznajo sponzorje veslaškega kluba. Raziskava je bila opravljena s pomočjo analize časnika Večer in analize spletnega anketnega vprašalnika. Potrjene so bile tri od štirih zastavljenih hipotez, ena hipoteza je bila na podlagi rezultatov obeh analiz ovržena. This thesis brings forward analysis of sponsorships in sports. Primary purpose of this work is to find the cause, why companies decide to sponsor certain type of sport or sport event. Subject of the research is the rowing club Dravske elektrarne and the environment in which it operates. Main questions on which this work is based are: is sponsorship reason for frequent appearance of the Dravske elektrarne as the main sponsor of the club in the media; is sponsorship economical; is the image of rowing and rowing club comparable to the image of more popular sports in media and to what extent respondents of the survey know which are sponsors of the rowing club. The research was conducted on the basis of analysis of daily newspaper Večer and internet survey. Three of four hypothesis were confirmed, one was refuted on the basis of both analysis. sponzorstvo šport veslanje veslaški klub oglaševanje. sponsorship sport rowing rowing club advertising true true false [G. Fistravec] Slovenski jezik Angleški jezik Diplomsko delo 2013-02-06 08:30:46 2013-02-11 13:15:09 2022-05-12 23:05:10 2021-04-22 03:28:38 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 797.12.078:005.3(043.2) 16675094 URN:SI:UM:DK:3JKP2ZXS UNI_Fistravec_Gasper_2013.pdf UNI_Fistravec_Gasper_2013.pdf 1 B0DFA4638C2A985FE77CC6DF8093392D 0e98769993b42c5ef73f64b5f2ea99b909f884cca31c832344caeeb93c36b883 2ad17a04-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e1182fef-f135-4f5c-8508-da860e83e7c3 https://dk.um.si/Dokument.php?lang=slv&id=53664 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0