20.500.12556/DKUM-39626 ANALIZA MARKETINŠKIH AKTIVNOSTI TURISTIČNIH KMETIJ V OBČINI LAŠKO ANALYSIS OF MARKETING ACTIVITIES OF TOURIST FARMS IN LAŠKO V diplomski nalogi sem najprej predstavila splošne značilnosti turizma na kmetiji, razložila pojma turizem na podeželju in dopolnilne dejavnosti na kmetiji. Teoretični del obravnava marketinški splet in instrumenti marketinško komunikacijskega spleta. Na razvoj turizma na kmetiji vplivajo različni dejavniki, zato sem predstavila značilnosti občine Laško in njene vire. S SWOT analizo sem analizirala prednosti, slabosti, priložnosti in nevarnosti turističnega območja Laško. V empiričnem delu sem uporabila metodo strukturiranega intervjuja in analizo. Ugotovila sem, da se morajo kmetije med sabo bolj povezati in da je uspeh odvisen od kakovosti ponudbe in dodatne specializacije. In the first part I have presented the general features of rural tourism, explained the concept of tourism in the countryside and supplementary activities on a farm. With the help of literature I have focused on the ‘’marketing mix’’ which is an important field of knowledge when it comes to market competitiveness and recognition. I have come to a conclusion using an interview that farmers have to work on their cooperation and that the success of rural tourism depends on the quality of the supply, additional specialization and the combination of various activities. I have also made a SWOT analysis of the tourist area in Laško, which is a useful tool for the determination of advantages, drawbacks, opportunities and dangers. In the conclusion I have found out that rural tourism in the municipality of Laško is developed fairly well and that some farmers have visions for the development of their tourist activities. turizem na podeželju vrste turističnih dejavnosti na kmetijah kategorizacija turističnih kmetij marketinški splet instrumenti marketinško komunikacijskega spleta SWOT analiza turizma na kmetijah v občini Laško rural tourism types of the activities on a farm categorization of a tourist farm marketing mix the instruments of the market- communicational mix SWOT analysis of the rural tourism in the municipality of Laško true true false [K. Pusar] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-02-07 16:11:50 2013-10-29 11:21:05 2022-05-12 23:05:53 2021-04-21 03:38:46 2013 0 Laško 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 11541532 URN:SI:UM:DK:BHY8TE9I VS_Pusar_Katja_2013.pdf VS_Pusar_Katja_2013.pdf 1 0763E2DA1F37729B6569FC78AA65A8CF 726f770515f9e35a5df65ed3c219308653dfa47d6d89b054e2f32fd40adf1f09 422b23e2-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e631aaa7-c1ce-45f8-b96c-894add04162f https://dk.um.si/Dokument.php?lang=slv&id=54502 Ekonomsko-poslovna fakulteta 0 0 0