20.500.12556/DKUM-39743 NEKATERI VIDIKI INVESTICIJ V INFORMACIJSKE STORITVE NACIONALNEGA POŠTNEGA OPERATERJA SOME ASPECTS OF INVESTMENT IN INFORMATION SERVICES OF THE NATIONAL POSTAL OPERATOR Primarna dejavnost nacionalnega poštnega operaterja je izvajanje univerzalne poštne storitve, s katero je poskrbljeno, da so poštne storitve zagotovljene vsem uporabnikom, po dostopni ceni, ne glede na kraj bivanja. Poštne organizacije pa ne opravljajo le tipične poštne dejavnosti, kot je raznos poštne tvarine, temveč tudi logistične in številne druge dejavnosti, kot na primer storitve direktnega marketinga, bančni promet ipd. Pojav gospodarske recesije, liberalizacija trga poštnih storitev, substitucija klasičnih načinov komuniciranja z elektronskimi, so dodatno povzročili prestrukturiranje poštne dejavnosti in odpiranje novih področij, med drugim tudi uvajanje sodobnih informacijskih storitev, ki smo jih v magistrskem delu natančneje predstavili. Pri tem smo se omejili le na nacionalnega poštnega operaterja v Sloveniji, ki je Pošta Slovenije. Posebno pozornost smo namenili tudi investicijam v informacijske tehnologije in ugotovili, da je njihove koristi zelo težko ekonomsko ovrednotiti, saj so s tipičnimi finančnimi kazalniki le slabo merljive. Kljub temu smo poskušali, s klasičnimi metodami ocenjevanja investicijskih projektov, oceniti ekonomsko upravičenost investicije v računalništvo v oblaku za Pošto Slovenije. Uporabili smo metodo neto sedanje vrednosti in metodo notranje stopnje donosa. Cilj empiričnega dela magistrske naloge pa je bil raziskati, ali obstaja tržni potencial za storitve računalništva v oblaku, ki jih ponuja Pošta Slovenije, tudi med fizičnimi osebami glede na potrebe in pričakovanja posameznikov, na podlagi podatkov slučajnega vzorca. The primary activity of the national postal operator is the provision of Universal Postal Service, which aims to ensure that postal services are provided equally to all users at accessible prices and irrespective of the place of residence. However, postal organisations do not only carry out typical postal activities, such as delivery of postal items, but also logistic and numerous other activities, for example direct marketing services, banking transactions, etc. The economic downturn, liberalisation of the postal services market and substitution of classical ways of communication through electronic ones have additionally led to restructuring of the postal activity by opening up new areas, including the introduction of modern information services which have been outlined in detail in this master's thesis. For these purposes, we only confined ourselves to the national postal operator in Slovenia, i.e. the Post of Slovenia. Special attention was also paid to investments into information technologies only to find out that it was extremely difficult to evaluate their benefits in economic terms since they exhibit poor measurability in terms of typical financial indicators. Despite this, we attempted to evaluate the economic justification of investments into cloud computing for the Post of Slovenia with classical evaluation methods applicable for investment projects. By doing this, we applied the net present value method and the internal rate of return method. The objective of the empirical part of the master's thesis was to explore the existence of the market potential for cloud computing services offered by the Post of Slovenia, even among natural persons, considering the needs and expectations of individuals and based on data from random sampling. poštne storitve informacijske storitve liberalizacija trga poštnih storitev investicije v informacijske tehnologije postal services information services liberalisation of the postal services market investments into information technologies true true false [J. Hudernik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-02-24 03:17:28 2013-06-10 11:18:35 2022-05-12 23:11:04 2021-04-22 03:34:07 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 656.8 11403036 URN:SI:UM:DK:KS6DMPLP MAG_Hudernik_Jasmina_2013.pdf MAG_Hudernik_Jasmina_2013.pdf 1 E7B1CB6BF533719F49B8DD6590148A2A 4122ffc9a431578bfe5dff052c53c18cac034b4c06c15f2d957ac11ed7f11c99 3c3478f1-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9a387bea-2e55-4c59-b6b0-98541dfa4d4b https://dk.um.si/Dokument.php?lang=slv&id=54317 Ekonomsko-poslovna fakulteta 0 0 0