20.500.12556/DKUM-39756 VKLJUČEVANJE IDENTITETE V SPLETNO KOMUNIKACIJO. PREDLOG RAZŠIRITVE OCENJEVALNIH MODELOV ZA KAKOVOST SPLETNIH STRANI INCORPORATING IDENTITY IN WEB COMMUNICATION. A SUGGESTION FOR EXPANDING THE WEBSITE QUALITY EVALUATION MODELS V magistrski nalogi najprej predstavimo teorijo identitete in komuniciranja, iz katere je razvidno, da vsaka komunikacija posreduje tudi identiteto oz. podobo tistega, ki sporoča. Ta povezava je tudi tisto, kar raziskujemo oz. iščemo v empiričnem delu, v katerem smo analizirali spletne strani podjetij, ki se ukvarjajo z implementacijo celovitih programskih sistemov (ERP). Da bi naša opazovanja objektivizirali, smo na osnovi obstoječih, preverjenih modelov za ocenjevanje kakovosti spletnih strani sestavili svoj model, s pomočjo katerega so spletne strani ocenile tri strokovnjakinje. Rezultati raziskave so predstavljeni v obliki konkurenčne komparacije vključenih kriterijev v komunikacijo identitete na spletnih straneh. The Master’s thesis first presents the theory of identity and communication, which suggests that every communication conveys the identity or image of the one communicating. This connection is the focus of the research in which we empirically analyze web pages of companies that deal with the implementation of enterprise resource planning (ERP). In order to objectify our observations, we formed a new model that was based on existing and tried models for website quality evaluation and which was used by three experts to assess the observed websites. The results of the research are presented in the form of a competitive comparison of the observed criteria in the communication of identity in websites. identiteta komuniciranje ERP splet identity communication ERP web true true false [I. Šlaus] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-02-25 18:00:34 2013-10-16 13:42:20 2022-05-12 23:11:32 2021-04-16 03:55:07 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.2:004.777(043.2) 17283350 URN:SI:UM:DK:CLC9UPOD MAG_Slaus_Ivana_2013.pdf MAG_Slaus_Ivana_2013.pdf 1 20FA5E82A19BFE7F0662BB9ACC80151E f29869e7c15621bb5a17db51b33390739dd7c4c4f80746b88c99c25664ffbb58 7c310e02-7c0a-11eb-bb7a-00155d0001ca 20.500.12556/dkum/75d7cf61-a8a5-4358-bfc6-bf2497e091f9 https://dk.um.si/Dokument.php?lang=slv&id=60129 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0