20.500.12556/DKUM-39813 Ocenjevanje ekonomičnosti malih bioloških čistilnih naprav z vrednostno analizo Evalution of the economy of small biological wastewater treatment plants with value analysis Glede na smernice veljavnega in sprejetega operativnega programa čiščenja komunalne odpadne vode, ki velja za obdobje od leta 2005 do 2017, bodo morali investitorji novogradenj v prihodnje obvezno razmišljati o ustreznem odvajanju odpadnih voda v okolje. Kajti na območjih, kjer ni predvidena oz. ni mogoča priključitev na javno kanalizacijsko omrežje, bo to treba reševati z malimi biološkimi čistilnimi napravami. Teh je na trgu vedno več, tako da je izbira široka. V prvem delu naloge bomo z metodo ocenjevanja ekonomičnosti gradbenih proizvodov izvedli vrednostno analizo in tako izbrali najprimernejšo napravo, glede na izbrane lastnosti in ceno. V drugem delu so predstavljene osnovne značilnosti in orodja marketinškega komuniciranja. According to the current guidelines and the accepted operational program of waste water treatment, which applies to the period from 2005 to 2017, investors that are investing in new buildings in the future necessarily need to think about proper discharge of waste water into the environment. Namely, in areas where the connection to the public sewerage system is not foreseen or not possible, the problem will need to be solved with small biological treatment plants. The choice is very wide, since the number of small biological treatment plants is increasing. In the first part of the thesis we will carry out a value analysis by an estimation method and so, based on the selected features and its price, choose the most appropriate device. In the second part of the thesis the basic characteristics of marketing communication and the tools of them are presented. Vrednostna analiza mala biološka čistilna naprava marketinško komuniciranje orodja marketinškega komuniciranja oglaševanje pospeševanje prodaje odnosi z javnostmi neposredni marketing osebna prodaja. Value analysis small biological treatment plant marketing communication marketing communication tools advertising sales promotion public relations direct marketing personal selling. true true false [J. Stojnšek] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2013-03-03 22:12:24 2013-04-02 09:28:11 2022-05-12 23:13:51 2021-04-22 03:33:50 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [657.478:628.32]+658.8 18703382 URN:SI:UM:DK:ZAWNVQCS UNI_Stojnsek_Jernej_2013.pdf UNI_Stojnsek_Jernej_2013.pdf 1 9339E2ABD19D2FAB3738C1D9392948D9 24f4c7ae50ce12c4afde17084b3dea41adfad6ed19d42596c5e5884c33597506 3d554db6-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7b208cd1-196d-483e-be5c-16f0fe969ef2 https://dk.um.si/Dokument.php?lang=slv&id=54351 Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo 0 0 0