20.500.12556/DKUM-39819 RAZISKAVA UGLEDA RAČUNOVODSKIH SERVISOV REPUTATION RESEARCH OF PRIVATE ACCOUNTING PRACTICES V diplomski nalogi sem skušala ugotoviti, kateri računovodski servisi so v Sloveniji prepoznavni ter ugledni. Ker je število računovodskih servisov v Sloveniji po osamosvojitvi skokovito naraslo, me je predvsem zanimalo, kateri kriteriji ter merila med uporabniki računovodskih servisov povečujejo ter definirajo ugled le teh. Diplomska naloga je sestavljena iz teoretičnega in raziskovalnega dela. V teoretičnem delu je za lažje razumevanje s pomočjo literature različnih avtorjev ter lastnih izkušenj, predstavljeno samo računovodstvo, računovodski servisi ter definicije ugleda, identitete ter imidža podjetja. V raziskovalnem delu pa sem na podlagi anketnega vprašalnika, posredovanega uporabnikom računovodskih storitev, skušala ugotoviti kateri računovodski servisi so v Sloveniji ugledni ter prepoznavni, ter katera merila in kriteriji so tisti, ki povečujejo ugled računovodskih servisov. Zanimalo me je tudi, na kakšen način se uporabniki računovodskih storitev odločajo za izbiro računovodskega servisa, ter kako dobro poznajo Zbornico računovodskih servisov. S pomočjo anketnega vprašalnika sem pridobila odgovore na zastavljena vprašanja raziskave. Ugotovila sem, da so natančnost in strokovnost ter kakovostna izvedba storitev pri uporabnikih računovodskih storitev najbolj pomembni kriteriji, ki definirajo ugledne računovodske servise. Uporabniki računovodskih storitev izberejo računovodski servis predvsem na podlagi priporočil znancev, prijateljev ter poslovnih partnerjev. Zbornica računovodskih servisov je med uporabniki računovodskih storitev premalo poznana. Vizija d.d., Unija d.d. ter Sova d.o.o. pa so najbolj ugledni računovodski servisi v Sloveniji. In this thesis I try to determine which accounting companies in Slovenia are recognizable and reputable. As the number of accounting services in Slovenia after independence risen sharply, I was particularly interested in which criteria among users of accounting services increase and define the reputation of these. The thesis consists of theoretical and research work. The theoretical part is presented only accounting, accounting services and the definition of reputation, identity and image of the company. For easier understanding, presentation is made with help of literature by various authors as well as my own experience. The research part is based on the survey questionnaire sent to users of financial services, wich try to determine which accounting services are renowned in Slovenia and recognizable, and which criteria are those that enhance the reputation of the financial services. I was also interested in the way the users of financial services select an accounting service and how well they know the Chamber of Accounting Services. With the help of a questionnaire I obtain answers to research questions. I found that the accuracy and professionalism and efficient service for the users of financial services the most important criteria that define a reputable accounting firms. The users of accounting services accounting firm selected primarily on the basis of recommendations from friends and business partners. Chamber of Accounting Services is among the users of financial services insufficiently known. Vizija d.d., Unija d.d. as well as Sova d.o.o. however are the most prestigious accounting firms in Slovenia. računovodstvo natančnost strokovnost kakovost računovodski servis ugled accounting accuracy expertise quality accounting services reputation true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-03-04 16:41:44 2013-07-01 13:53:04 2022-05-12 23:14:03 2021-04-22 03:12:29 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7174419 URN:SI:UM:DK:T3Z5RH3Z UNI_Carman_Jasna_2013.pdf UNI_Carman_Jasna_2013.pdf 1 865CC2E60315A016CAEB4CD60097A316 338a56f6cfebbc22e5bb429ac3615c67288fe9365066bfb2f99ba4b290cbda3c 394ce856-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0206c950-0077-494a-b7a1-2ebaa4dff405 https://dk.um.si/Dokument.php?lang=slv&id=54203 Fakulteta za organizacijske vede 0 0 0