20.500.12556/DKUM-40198 DRUŽBENA OMREŽJA NA INTERNETU SOCIAL NETWORKS ON THE INTERNET Družbena omrežja na spletu so zadnje čase zelo popularen način posredne komunikacije in predstavljajo naš vsakdan. Uporaba je enostavna in hitra, učinkovitost pa neverjetna. Zaradi priljubljenosti družbenih omrežij se njihove uporabe poslužujejo tudi različne organizacije, ki z njihovo pomočjo širijo obseg svojega delovanja ter obveščanja uporabnikov o svojih izdelkih/storitvah (marketing). Kot vsako donosno tržišče je tudi internetno tržišče nasičeno z družbenimi omrežji, ki ponujajo najrazličnejše storitve in načine uporabe. Nameni uporabe so številni, od tistih, ki so specializirani za fotografije, videoposnetke in bloge, do takšnih, ki te funkcije kombinirajo in imajo zato večjo dodano vrednost. Večini uporabnikov so zanimiva tista omrežja, katera že imajo veliko uporabnikov, saj se tako veliko lažje povežejo s svojimi prijatelji in znanci, hkrati pa se vedno kaj zanimivega dogaja. Daleč najbolj priljubljeno družbeno omrežje na spletu je Facebook, katerega uporablja skoraj sedmina celotne svetovne populacije. Številka bi bila verjetno še večja, če bi bila določena območja na svetu bolj razvita, kot so sicer. Z velikostjo in popularnostjo družbenih omrežij pa se pojavijo tudi nevarnosti, ki prežijo na naivne in nevedne uporabnike. Med nevarnosti spadajo predvsem kraje osebnih in bančnih podatkov, vsiljena elektronska sporočila in sovražni govor. Social networks are more popular each day and they have become a regular element of indirect communication in our everyday lives. Their use is simple and quick, and their effectiveness is limitless. Because of their popularity certain organizations also use social networks to spread their operation and inform the users on their products/services (marketing). As every profitable market the online market is also saturated with social networks that offer a variety of services and methods of use. There are several methods of use, e.g. those that specialize in photos, videos, and blogs to those that combine those functions and therefore have a higher added value. To most users social networks with a higher number of users are more appealing because they can connect with their friends and acquaintances while they can always witness something interesting going on. Social network that is by far the most popular at the moment is Facebook that is currently used by a seventh of the entire world population. The number would probably be even higher if certain countries were more developed. The bigger that is the popularity of social networks the bigger the danger for the naive and ignorant users. Some of those dangers are identity and bank account thefts, unwanted e-mails, and hate speech. družbena omrežja tržišče Facebook marketing komunikacija posredno komuniciranje internet proces komunikacije social networks market Facebook marketing indirect communication internet the process of communication true true false [A. Ploj] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-04-18 12:56:23 2013-11-21 12:54:24 2022-05-12 23:30:09 2021-04-23 03:12:49 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.7 11577884 URN:SI:UM:DK:SR8414R7 UNI_Ploj_Alen_2013.pdf UNI_Ploj_Alen_2013.pdf 1 81873631685113D3FC84F0E4264FB98B aa5f925ab1b59761744aade79a34c796d961b0553a90ea1aeafb6a2277c7da51 4d153b64-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6dedae67-f927-4f8b-9d2a-45c01a6cd71a https://dk.um.si/Dokument.php?lang=slv&id=54853 Ekonomsko-poslovna fakulteta 0 0 0