20.500.12556/DKUM-40274 Vpeljava novega produkta na trg pod blagovno znamko Gorenje Introduction of the new product in the market under the brand Gorenje Izdelki so sestavni del našega življenja, z spremembo na hiter način življenja se je potreba po njih le še povečala, ljudje so postali izbirčnejši in trg se je zelo razširil. Podjetja so se nad povečanjem trga odzvala z razširitvijo ponudbe, med drugim tudi z nakupom bazičnih izdelkov drugih dobaviteljev in jih začela prodajati pod svojo blagovno znamko. V podjetju Gorenje ni bilo drugače. Leta 2004 se je ustanovil oddelek Dopolnilni program, ki se ukvarja z osvajanjem izdelkov in prodajo le teh. Z delom sem se osredotočil prav na to, sprva natančno opisan izdelek, kakšen pomen ima za kupca in okolje ter življenjski cikel le tega. Zatem sem se poglobil v nov izdelek, različice le tega, ter tržni delež različno inovativnih izdelkov. Predstavljen je teoretični cikel vpeljave na trg in pomen blagovne znamke na tržišču. Sledi kratka predstavitev izdelka in prehod v praktični del naloge. V njem opišem postopek vpeljave, ki se uporablja v podjetju. Sprva se izbira ideja, ki je povezana z tržno raziskavo kupčevih zahtev. Po določitvi smernic poiščemo ustreznega dobavitelja, ki izpolnjuje pogoje za sodelovanje. Sočasno začno teči postopki marketinga, priprave kupca na nov izdelek in certificiranja za določeno tržišče. Čelna plošča se medtem oblikovno dodela in pošlje dobavitelju v vgraditev. Po potrditvi finalnega testnega izdelka, obvesti poslovne enote in šifra izdelka se uvede v SAP. Končno se kreira sistem naročanja in logistika do poslovalnic. Products are an integral part of our lives, changes to the fast way of life, the need for them has only increased. Peoples have become more picky and the market has expanded dramatically. Companies have responded to the increase in the market, by extending the range, including the purchase of basic products from other suppliers and sell them under their own brand. Company Gorenje did same, in 2004 they founded the department of Supplementary program, which deals with the conquest of products and sell these. Work is focused on this aspect, first description of the product in detail, product importance on costumer and the enviroment and lifecycle of it. After that work deeps in new product and versions of it. Following all theoretical terms of product development.are explained When finished presentation of basic concept and company profile is desribed. After that work skips on practical part. First, how to get idea of new product which is related on market and customer research. When circumstances are clear, company find suplier, that meets the terms of cooperation. At same step company starts prepairing product to entrance the market. After final testings are made and certifications and front panel design are approved, product unit are informed about the product, SAP product number is established, product is ready to hit the market. produkt blagovna znamka izdelek dobavitelji testiranje izdelka benchmarkt certificiranje product brand product supplier product testing benchmarkt certification true true false [A. Skrt] Slovenski jezik Angleški jezik Diplomsko delo 2013-05-04 15:19:52 2013-06-19 15:28:01 2022-05-12 23:33:38 2021-04-23 03:16:39 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.642.1+658.811(043.2) 17500950 URN:SI:UM:DK:7LGXUQ4C UNI_Skrt_Andrej_2013.pdf UNI_Skrt_Andrej_2013.pdf 1 07A351F9037B603AB803809F6C7B781F 0da9bfb56606c9eddd216bb85771e464151075bea93e281fe4158f0b3d5f0a77 f76155f2-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8af33bff-9d8d-4bca-b9c9-b70cce084fe2 https://dk.um.si/Dokument.php?lang=slv&id=55448 Fakulteta za strojništvo 0 0 0