20.500.12556/DKUM-40467 Analiza kupcev svežega mesa na širšem območju občine Lenart Analysis of consumer behaviour towards fresh meat in the Lenart Municipality and its wider surroundings V novembru 2012 smo v občini Lenart z okolico opravili raziskavo o vedenju potrošnikov in odločilnih dejavnikih, ki vplivajo na nakup mesa (perutnine, svinjine in govedine). Raziskavo smo izvedli z uporabo anketnih vprašalnikov, ki so jih sestavljala vprašanja odprtega in zaprtega tipa. Uporabili smo vzorec 200 naključno anketiranih oseb. Anketni vprašalnik je bil sestavljen iz dveh delov; vprašanj s socialno demografskimi spremenljivkami in vprašanj, ki so se nanašala na nakupne navade in dejavnike, ki vplivajo na nakup posamezne vrste mesa. Ugotovili smo, da ima največ anketirancev najraje perutnino (54 %). To kupuje kar 77 % anketirancev vsaj enkrat na teden. Odločilni dejavniki, ki imajo največji vpliv pri samem nakupu mesa so: izgled mesa, visoka kakovost svežega mesa, izvor mesa in cena mesa. In November 2012, a study of consumer behaviour was conducted in the Lenart Municipality and its wider surroundings. The research was conducted to investigate key factors influencing fresh meat purchasing such as poultry, pork and beef. The research was carried out with a random sample of 200 respondents using a questionnaire with close-ended as well as open-ended questions. The questionnaire consisted of two parts; the first part included questions on socio-demographic characteristics of the respondents, whereas the second part contained questions related to their meat buying habits and factors that influence purchasing of the abovementioned types of meat. The results show that the majority of the respondents prefer poultry (54 %), which is bought by 77 % of respondents at least once a week. The key factors influencing fresh meat purchasing are the appearance of meat, its quality and origin as well as its price. kupec meso občina Lenart anketni vprašalnik buyer meat Lenart Municipality questionnaire true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-05-22 10:07:48 2013-06-05 08:58:26 2022-05-12 23:41:50 2021-04-23 03:34:34 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:5EFS0D8B UNI_Sinkovec_Melanija_2013.pdf UNI_Sinkovec_Melanija_2013.pdf 1 08B31CB5C8116662D250BF3B1DDB81F7 5fe7d41dc4e408aedad6584afe58dc83f475d872dca34071749f65d4a33dc53d f42f18fd-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a71eec61-d975-44a5-abc0-c4a6c36f3344 https://dk.um.si/Dokument.php?lang=slv&id=55373 Fakulteta za kmetijstvo in biosistemske vede 0 0 0