20.500.12556/DKUM-40511 TRŽENJE IZDELKOV NA KMETIJI SELIŠNIK PRODUCT MARKETING ON SELIŠNIK FARM Diplomsko delo opisuje trženje izdelkov na kmetiji Selišnik, kjer se ukvarjajo z razsekom in predelavo mesa, z izdelavo ter prodajo suhomesnatih izdelkov. Njihova ponudba je osredotočena na prodajo Zgornjesavinjskega želodca, zaščitenega z geografsko označbo. V diplomskem delu smo obravnavali težave na področju trženja njihovih izdelkov. Želeli smo izvedeti, kakšna je prepoznavnost kmetije Selišnik in spoznati splošne navade potrošnikov pri nakupovanju suhomesnatih izdelkov. Teoretični del naloge temelji na preučevanju teorije in prakse marketinga s pomočjo preučevanja obstoječe literature. Raziskovalni del naloge temelji na izvedbi in analizi tržne raziskave. V uvodnem delu diplomske naloge smo si zastavili štiri raziskovalna vprašanja, na katere smo s pomočjo analize izpolnjenih anketnih vprašalnikov dobili odgovore. V zaključnem delu naloge so poleg odgovorov na naša raziskovalna vprašanja predstavljena priporočila kmetiji Selišnik za izboljšave na področju trženja njihovih izdelkov. The thesis describes products marketing on the farm Selišnik, where they concern themselves with the cutting, processing, making and sale of dried meat products. The core of their offer represents the "zgornjesavinjski želodec" (air-dried/matured meat product) that is protected with a geographical designation. The thesis deals with the problems they had regarding the marketing of their products. The goal was also to define the visibility of the farm Selišnik and to recognize general consumers’ habits when purchasing dried meat products. The theoretical part of the thesis is supported by the study of the marketing theory and praxis in the existent literature. The research part is based on the performance and analysis of a market research. Four research questions were set in the preliminary part of the thesis, which were then answered by an analysis of a conducted survey. The conclusion includes answers on our research questions and suggestions for the farm Selišnik regarding the improvements for the marketing of their products. Trženje tržno komuniciranje marketinški splet 4P suhomesnati izdelek tržna raziskava zgornjesavinjski želodec z geografsko označbo Marketing marketing communication marketing mix 4P dried meat product market research “zgornjesavinjski želodec” (air-dried/matured meat product) with a geographical designation true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-05-27 09:09:48 2013-07-17 09:31:22 2022-05-12 23:44:02 2021-04-23 03:22:05 2013 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7187987 URN:SI:UM:DK:EOOPAEJ2 UNI_Petek_Barbara_2013.pdf UNI_Petek_Barbara_2013.pdf 1 88CCCAD426CE34220B7D555794A89AD4 fdeb92de5ef36778c1d8b0586b19d846eabce5dc4b82d7f8d66cc17db055fbca f829ce96-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2de38ad0-6dd6-4e9e-846c-fd7c6899aa0d https://dk.um.si/Dokument.php?lang=slv&id=55476 Fakulteta za organizacijske vede 0 0 0