20.500.12556/DKUM-40554 ODNOSI Z JAVNOSTMI IN MEDIJI PUBLIC RELATIONS AND MEDIA Odnosi z mediji in javnostmi postajajo vedno bolj pomembni in nepogrešljivi del družbe, predvsem v poslovnem svetu. Pomagajo vzpostavljati in ohranjati medsebojno komuniciranje, razumevanje, zaupanje in sodelovanje med organizacijami ter okoljem. V diplomskem seminarju je zajeta opredelitev osnovnih pojmov, načrtovanje in izvajanje odnosov z javnostmi, ter odnosov z mediji. Posebej so predstavljena orodja odnosov z mediji, od teh sem več pozornosti namenila novinarski konferenci. Ugotovila sem, da morajo biti odnosi z javnostmi in mediji skrbno načrtovani (kaj so naši cilji, kdo bo pri tem sodeloval, koliko imamo sredstev in koliko časa), saj lahko le tako dosežemo hoteno. Media and public relations are becoming an increasingly important and indispensable part of society, especially in the business world. They tend to aid the process of establishing and maintaining mutual communication, perception, trust and co-operation between organizations and the surroundings. This dissertation covers the definition of basic concepts, design and implementation of public and media relations. Tools of media relations have been addressed in particular, with special attention given to press conference. I have come to a conclusion that media and public relations have to be planned in a careful manner; determining what our goals are, who is going to participate, what resources we have at our disposal and what our time limitations are; as this will enable us to achieve our goal. odnosi z javnostmi odnosi z mediji javnost oglaševanje novinarska konferenca Statistični urad Republike Slovenije public relations media relations publicity advertising press conference the Statistical Office of the Republic of Slovenia true true false [S. Podkubovšek] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-05-29 16:08:35 2013-10-22 09:27:50 2022-05-12 23:46:10 2021-04-23 03:30:11 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.4 11522588 URN:SI:UM:DK:TDDN0RDM UNI_Podkubovsek_Sara_2013.pdf UNI_Podkubovsek_Sara_2013.pdf 1 9FE43D30811DFC72EDAD8911809856FE 7d3db713edd1d794cba61f3590bbd0a5df14797faf627f0e3599c4e1621cbacb 29435f5d-7c0a-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d9c00ab5-7aaf-4bd7-86b2-c7b33cd9da7e https://dk.um.si/Dokument.php?lang=slv&id=57221 Ekonomsko-poslovna fakulteta 0 0 0