20.500.12556/DKUM-40611 RAZISKAVA ODJEMALCEV IN KONKURENTOV PODJETJA X A COSTUMER AND COMPETITION SURVEY IN COMPANY X Namen diplomskega dela je na praktičnem primeru raziskati pomembnost marketinga kot delovnega področja v podjetju in zunanjih vplivov, ki narekujejo delo tržnika. V delu smo izpostavili konkurente in odjemalce Podjetja X kot gonilno silo razvoja in iskanja novih možnosti. V diplomskem delu smo želeli raziskati prednosti in potencial Podjetja X. Pri tem smo imeli pred očmi hitro in stalno pridobivanje podatkov in poslovni informacijski sistem, ki daje vodstvu bistvene informacije za odločanje. Ker so kupci informirani o izdelku ali storitvi, smo predvidevali, da ima odločilno vlogo za nakup cena, ne glede na kakovost, pozitiven vpliv pa imata tudi garancija in strokoven kader. Rezultati analize ankete so to tudi potrdili. Sama cena je kupcem pomembna, obveščanje o novostih pa je anketiranim nepomembno. Garancija, kakovostno opravljena storitev in druge usluge niso odločujoče pri izbiri serviserja. Konkurenti vzbudijo tekmovalnost z željo po prevladi na trgu, iskanju novih tržnih poti, novih izdelkov, novih storitev ... Ali pa podjetje na podlagi primerjave s konkurenco izkoristi prednosti in slabosti ter si na ta način izoblikuje strategijo, ki ustvarja prednost. Kupci so temeljni cilj – zaradi njih podjetje obstaja. Zadovoljevanju potreb kupcev mora podjetje nameniti posebno skrb. Prav v času gospodarske krize pa je ključnega pomena tudi ohranjanje obstoječih strank. Za storitvena podjetja so zveste stranke tiste, ki se vedno znova vračajo in podjetju omogočajo ohranitev položaja na trgu. he purpose of the thesis is a case study to explore the importance of marketing as a field of work within the company and external factors that dictate the work of marketer. The paper was subjected to competitors and customers of X as an engine of development and the search for new opportunities. In the thesis, we want to explore the benefits and potential of Company X. In doing so, we have in mind fast and continuous acquisition of data and management information system that provides essential information for management decision-making. Since customers are informed about the product or service, we assumed that plays a decisive role for the purchase price regardless of the quality and also have a positive impact warranty and professional staff. The results of the analysis of the survey have confirmed this. Only the price is important to customers, while informing about the latest, is irrelevant for respondents. Warranty and quality service provision and other services are not decisive in the choice of service provider. Competitors inspire the competition with the desire for dominance in the market, looking for new distribution channels, new products, new services ... or enable the company to formulate a strategy that creates an advantage on the basis of comparisons the competition advantages and disadvantages. The company needs to pay special attention to meet the needs of the customers. Particularly in times of economic crisis, it is also crucial to keep the existing customers. Loyal customers of service companies are the ones that keep coming back and thus allow the company to maintain its position in the market. marketing storitvene dejavnosti pridobivanje in ohranjanje kupcev položaj podjetja na trgu konkurenčna prednost poslovni informacijski sistem marketing of service activities client acquisition and retention position on the market competitive advantage business information system true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-06-03 09:39:49 2013-07-17 09:47:27 2022-05-12 23:49:15 2021-04-23 03:34:57 2013 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7188243 URN:SI:UM:DK:O0LVX5SQ UNI_Petric_Ursa_2013.pdf UNI_Petric_Ursa_2013.pdf 1 402CC669724EF8F5FAE825E4574FE7C0 db1909f6fa09c9ad657521900e63bd632fd1f2857e0fc01f17a33826f6afa99b fdec1917-7c09-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9a8e39c2-a943-4452-a1e1-24d519b0a276 https://dk.um.si/Dokument.php?lang=slv&id=55651 Fakulteta za organizacijske vede 0 0 0