20.500.12556/DKUM-40735 OTROCI V OGLAŠEVANJU CHILDREN IN ADVERTISING Diplomska naloga zajema obravnavo otrokov v oglaševalskem svetu. Sem spada, kot začetek obravnave, opis medijev preko katerih se oglašuje in vloga otrok v teh medijih. V njej so navedeni podatki, koliko časa so otroci izpostavljeni medijem in njihovo razumevanje le teh. Prav tako je predstavljena manipulacija z otroki. Kaj omejuje oglaševalce pri oblikovanju oglasov za otroke, je navedeno v drugem delu diplomske naloge. Gre za pravne zakone. Na koncu diplomske naloge pa so še predstavljeni neetični oglasi ,v katerih nastopajo otroci in kratka analiza le teh. The thesis covers the treatment of children in the advertising world. This includes a description of the media in which they are advertised and the role of children in the media. It contains the information of how much time children are exposed to the media and their understanding of media. Thesis also presents the manipulation of the children. What limits the advertisers in creating advertisements for children is mentioned in the second part of the thesis. It is concerning the law. Unethical advertisements are presented at the end of the thesis featuring children and a brief analysis of these advertisements oglaševanje mediji televizija oglasi otroci manipulacija zakonodaja zakon o medijih slovenski oglaševalski kodeks neetični oglasi advertising media television ads children manipulation law media law Slovenian Advertising Code unethical advertisements true true false [T. Potisk] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-06-12 10:36:38 2013-10-30 10:49:15 2022-05-03 03:05:58 2021-04-24 03:17:48 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 11545628 URN:SI:UM:DK:OUSLXCE1 UNI_Potisk_Tina_2013.pdf UNI_Potisk_Tina_2013.pdf 1 BBE32076C5CFB8B3A91A983057154E55 08a8e9e24f77c8caa92617cd4d4710db3a217c6dcda3d0244489d218e8a9ee5a 04445f03-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=55868 Ekonomsko-poslovna fakulteta 0 0 0