20.500.12556/DKUM-41242 TRŽNI VIDIKI USPEŠNEGA PREVZEMA CREDY BANKE S STRANI NOVE KBM MARKET ASPECTS OF SUCCESSFUL TAKEOVER OF CREDY BANK FROM VIEW OF THE NOVA KBM GROUP Prevzemi različnih podjetij so kompleksen in riskanten proces, skozi katerega grejo podjetja bolj ali majn uspešno, zato ga je potrebno začeti in izpeljate z veliko pazljivosti in natančnosti, kar pomeni, da se je potrebno v naprej zelo dobro pripravit. Potrebna je temeljita raziskava tržišča na katerega vstopamo in še posebej podrobno preučevanje prednosti in slabosti katere nam ponuja tržišče v katerega se podajamo. V želji po širitvi dejavnosti in vstopu na nov trg Jugo-vzhodne Evrope, je NKBM opravila bančni prevzem Credy banke v Srbiji. Ker je ogromno dejavnikov, ki lahko vplivajo na dosežen uspeh ali neuspeh prevzema banke, je potrebno analizirati Srbsko tržišče, srbski bančni sistem ter pravne vidike prevzema, nato kako bo sam prevzem vplival na Skupino Nkbm ter kako ga izpeljati, da bo uspešen in bo Nkbm uspela izoristiti vse priložnosti, ki se ji s tem projektom ponujajo. V nadaljevanju je podroben opis projekta, njegove prednosti, slabosti, nevarnosti in priložnosti, ter kako ga je Nkbm izpeljala, podkrepljeno s teoretičnimi izhodišči iz marketinga, prevzemov podjetij in s tem povezanimi analizami. Takeover of different companies is complex process with high risk rank, through which companies are going more or less successfull, that s why it is highly important to start and finish the project with great caution and precision, what means that companies have to be very well prepared. A thorough research of the market in which the company is entering is needed and also an exemination of pros and cons the entering market is offering to the company that is in process of takeover. The Nova KBM Group wanted to extend their activities with entering south – eastern european markets, that is why they decided to takeover Serbian Credy bank. Since there is a lot of factors that have affect on final result, it is necessary to analyze Serbian market, the Serbian bankign system and the legal aspects of the takeover and then how the takeover will affect The Nova KBM Group and how to successfully take advantage of all the opportunities that this project is offering. The following is a detailed description of this project, its strenghts, weknesses, threats and opportunities and how The Nova KBM took advantage of it. The document is supported by theoretical assumptions of marketing, acquisition and related analyzes. Marketing prevzem analiza tržišča poprevzemne aktivnosti Marketing takeover market analyze post acquisition activities true true false [M. Karnet] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-08-15 00:59:32 2013-11-05 11:36:24 2022-05-04 03:06:51 2021-04-23 03:16:21 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 11551260 URN:SI:UM:DK:KM6NNBGF UNI_Karnet_Maja_2013.pdf UNI_Karnet_Maja_2013.pdf 1 297F04B6EA41375722B3F26A23BDC1DB c6e2619bd2c67164766dc66b5e32f065f10957ea4a06a82c549ae23caad3148c 2e4491cb-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=57384 Ekonomsko-poslovna fakulteta 0 0 0