20.500.12556/DKUM-41368 ANALIZA LOGOTIPOV V AVTOMOBILSKI INDUSTRIJI Z VIDIKA VPLETANJA SIMBOLIKE LOGOTYP ANALYSIS OF COMPANIES IN THE AUTOMOTIVE INDUSTRY IN TERMS OF SYMBOLISM INVOLVEMENT Logotip na splošno opredeljujemo kot simbolni znak blagovne znamke. Njegov namen je, da predstavlja, privablja in obljublja. Avtomobilski logotipi so zelo pomemben del avtomobilske industrije in njene marketinške filozofije, saj so prepoznavni vsaj tako ali celo bolj kot imena tovarn, ki avtomobile izdelujejo. V diplomskem delu ugotavljamo pojavnosti simbolike v logotipih avtomobilske industrije ter prepoznavnost simbolov in simbolike v izbranih avtomobilskih logotipih. In general, logotypes present a symbolic meaning of the brand. Their main purpose is to attract, present and create guarantee. Due to its worldwide recognition the automotive logotypes are amongst the most important parts of automotive industry and its marketing phylosophy. This paper researches the phenomenon of symbolism in logotypes of the automotive industry and analyses the chosen logotypes, their symbolism and recognition. avtomobilska industrija logotip simbol simbolizem automotive industry logotype symbol symbolism true true false [U. Zierer] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2013-08-23 18:03:47 2013-08-30 10:44:31 2022-05-04 03:07:25 2021-04-24 03:37:54 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.245:659.126(043.2) 17362710 URN:SI:UM:DK:WEQWKZUS UNI_Zierer_Uros_2013.pdf UNI_Zierer_Uros_2013.pdf 1 5DDBC139E41F6F6A056DA5F704DD7B10 d3710305120b929a0e7e03697f433f74d4ea7d8155958088c26adaf3c1e9dec0 2ef4e8da-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=57414 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0