20.500.12556/DKUM-41471 BUSINESS POTENTIAL OF SOCIAL NETWORK LINKEDIN FOR EDUCATIONAL INSTITUTIONS IN THE CASE OF FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MARIBOR POSLOVNI POTENCIAL SOCIALNEGA OMREŽJA LINKEDIN ZA IZOBRAŽEVALNE USTANOVE NA PRIMERU EKONOMSKO-POSLOVNE FAKULTETE UNIVERZE V MARIBORU FEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential. Ekonomsko-poslovna fakulteta(EPF v nadaljevanju) je poslovna fakulteta v Sloveniji. Kot ena izmed uglednejših poslovnih fakultet v svetu je nujno, da ostanejo v stiku z najnovejšimi trendi tudi na področju socialnih medijev. Za svoje uspešno poslovanje in prepoznavnost uporabljajo družbeno omrežje LinkedIn, vendar ne izkoriščajo popolnoma poslovnega potenciala tega družbenega omrežja. Njihov problem je nepoznavanje poslovnega potenciala socialnih medijev, LinkedIn-a v tem primeru. Ta diplomski seminar je raziskava o uporabi družbenega omrežja LinkedIn, na primeru EPF-a Univerze v Mariboru in njegovem poslovnem potencialu. Z raziskavo smo ugotovili, da Ekonomsko-poslovna fakulteta že ima obstoječ profil na LinkedIn-u, vendar kot oseba. Da bo ohranili ugled in izrabili ves poslovni potencial družbenega omrežja LinkedIn so morali spremeniti tip profila. Skozi zbrano literaturo in izdelavo novega EPF-ovega profila so počasi začeli uživati sadove izrabe popolnega poslovnega potenciala. FEB LinkedIn Company Page social media business potential Ekonomsko-poslovna fakulteta(EPF) LinkedIn Company Page družbena omrežja poslovni potencial true true false [Š. Vodušek] Angleški jezik Slovenski jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-08-28 10:46:21 2013-11-11 11:24:48 2022-05-04 03:07:53 2021-04-25 03:19:26 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.7 11555868 URN:SI:UM:DK:RLWVFP4A UNI_Vodusek_Spela_2013.pdf UNI_Vodusek_Spela_2013.pdf 1 059AC0490450A56E93BBDC3FD2694FDB e66bb6f993ead327b05903d5b38dc6a54a28a46ac1f2895aaa31dce0eac21ea8 85e60b87-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=60458 Ekonomsko-poslovna fakulteta 0 0 0