20.500.12556/DKUM-41934 OGLAŠEVANJE NA FACEBOOKU V SLOVENIJI ADVERTISING ON FACEBOOK IN SLOVENIA Danes so zahvaljujoč napredni mobilni tehnologiji družbena omrežja z nami na vsakem koraku. Facebook (FB) se po priljubljenosti uvršča v sam vrh družbenih omrežij in glede na to, da ga uporablja že več kot milijarda zemljanov, ponuja tudi odlične trg za oglaševanje. To so ugotovili tudi slovenski podjetniki. V diplomski nalogi je predstavljeno, kako na FB oglašujejo nekatera slovenska podjetja, s pomočjo spletnega vprašalnika pa je ugotovljeno tudi, kaj o oglasih na FB menijo njegovi uporabniki. Lahko bi rekli, da so družbena omrežja prinesla možnosti popolnoma novega oglaševanja in gredo dlje od tradicionalnih oglasov, ki jih lahko vidimo oz. slišimo na televiziji, radiu ali v časopisu. Nowadays social networking accompanies us on our every step due to the advanced mobile technology. Facebook (FB) is the most popular social networking site, since it has been used by a billion people. Consequently, it represents an excellent market for advertising. This fact was also configured by Slovene businessmen. This diploma thesis contains presentation of the methods according to which Slovene companies advertise, furthermore, the online inquiry was performed to present the opinion of FB users on such advertising. In conclusion, social networking sites have brought options for completely new methods of advertising, since they transcend traditional advertisements, which can be seen respectively heard on television, radio or in the newspapers. Oglaševanje Facebook družbena omrežja slovenska podjetja Facebook uporabniki Advertising Facebook social networking sites Slovene companies Facebook users true true false [M. Dobnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2013-09-08 20:00:36 2013-09-13 13:52:10 2022-05-06 03:06:44 2021-04-24 03:37:43 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1:004.738.5(043.2) 17393686 URN:SI:UM:DK:BHPBZ6TW UNI_Dobnik_Monja_2013.pdf UNI_Dobnik_Monja_2013.pdf 1 ECC45ADF9C93E8F517430D1F483FFE57 711c0fe483e8066cb39c336781f205fea3cb3cdb2b38a8a898752189a806dfd7 466957f3-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=58275 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0