20.500.12556/DKUM-41970 LEPOTNE NORME IN UPORABA LE-TEH V OGLAŠEVALSKE NAMENE BEAUTY NORMS AND THEIR APPLICATION IN ADVERTISMENT Telesa modelov v oglaševalskih sporočilih oblikujejo lepotne standarde v današnji družbi. Diplomska naloga se osredotoča na razvoj lepotnih idealov skozi zgodovino po svetu in na vplivu oglaševanja na lepotne standarde. Namen je ugotoviti razlike med lepotnimi ideali, predstavljenimi s strani oglaševalcev in telesi povprečnih ljudi. Zanima nas vzrok retuširanja teles modelov v oglasnih sporočilih in posledice izpostavljenosti takšnim podobam na našo samopodobo. Na koncu naloge bomo izvedli anketo, s pomočjo katere bomo skušali ugotoviti mnenje ljudi o podobah modelov v oglaševalskih sporočilih, retuširanju in preprečljivosti oglasov pri nakupu izdelkov. Images of models in advertisements create unrealistic beauty standards for today’s society. In this diploma paper we are going to focus on development of beauty ideals throughout history, different beauty ideal around the world and the impact of advertising on beauty standards. The purpose is to figure out the differences between beauty ideals presented by the advertisers and the bodies of average people. Our goal is to explore why advertisers use retouching tools on models' bodies to such an extreme, and also to look into the consequences that the exposure to such images has on people's self-esteem. At the end of our tasks we conducted a survey to try and study people's views on the images of models in advertisements, the retouching, and how the use of models’ bodies in images affects the ability to convince consumers to support a product. lepotne norme lepotni ideali oglaševanje advertising beauty ideals beauty standards true true false [N. Z. Zorec] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2013-09-09 11:43:14 2013-09-13 18:02:11 2022-05-06 03:06:54 2021-04-26 03:20:16 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1+111.85(043.2) 17393942 URN:SI:UM:DK:35PTJVAG UNI_Zorec_Nina_Zoja_2013.pdf UNI_Zorec_Nina_Zoja_2013.pdf 1 CF34FA3996808F5C988B11D6DF853D69 abc4bc51b30c8f384d1f9a66ecf4f4af5a4f0cf30a6ab557079dffa965785a17 47cf6886-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=58346 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0