20.500.12556/DKUM-42400 KAKO REVITALIZIRATI PODJETJE, KO TO ZAIDE V FAZO ZATONA NA PRIMERU PODJETJA ZLATI GRIČ D.O.O. HOW TO REVITALIZE THE BUSINESS WHEN IT GETS TO THE STAGE OF THE DECLINE: THE CASE OF ZLATI GRIČ D.O.O. V diplomskem seminarju smo podrobneje proučevali problem kako revitalizirati podjetje ko to zaide v fazo zatona. Diplomski seminar smo razdelili na teoretični in empirični del. V teoretičnem delu smo podrobneje opredelili pojem podjetnika in podjetništvo nasploh; življenjski cikel podjetja in produkta; predstavili kakšna je povezava med podjetništvom in inoviranjem ter življenjskim ciklom; predstavili vzroke kdaj in zakaj podjetje pride v situacijo, ko se mora revitalizirati ter zakonodajo, ki jo mora podjetje spoštovati pri revitalizaciji in iskanju rešitev iz krize. V empiričnem delu pa smo na podlagi intervjuja z direktorjem družbe in predhodnih izkušenj ter informacij, ki smo jih pridobili na praktičnem usposabljanju v obravnavanem podjetju ugotovili vzrok zakaj je podjetje zašlo v krizo ter na kakšen način so se lotili reševanja krize. Ugotovili smo, da so za reševanje krize pripravili strategijo razvoja do leta 2015, ki so jo razdelili na dva dela. Prvi del je bil poslovni, v katerem so bile opredeljene dejavnosti s katerimi se bo podjetje ukvarjalo, cenovna politika ter ciljni kupci in trgi. Drugi del pa je zajemal finančno prestrukturiranje podjetja z iskanjem strateškega partnerja. Kot je razvidno iz primera podjetja ter iz priložene bilance stanja in izkaza poslovnega izida je finančni del v celoti uspel, saj so podatki za prvi dve leti odlični in vsi zastavljeni cilji so izpolnjeni. Podjetju je uspelo poenotenje družabnikov in lastnikov, da so pripravljeni na takšno rešitev tudi za ceno kompromisov, kakšna bo končna ocena pa bo razvidno komaj takrat, ko bo v podjetje vstopil novi strateški vlagatelj. In the graduate seminar, we further study the problem of how to revitalize the business when it gets to the stage of decline. Graduate seminar was divided into theoretical and empirical work. In the theoretical part, we specify in more detail the concept of entrepreneur and entrepreneurship in general, the life cycle of the product and the company, presenting what is the link between entrepreneurship and innovation and the life-cycle, presented the reasons why and when company comes into a situation where it is necessary to revitalize and legislation to be businesses in the revitalization and finding a solution to the crisis. In the empirical part we were on the basis of interviews with the director and the company's previous experience and the information we have gained hands-on training in this company find the reason why the company faced a crisis, and how they approached solving the crisis. We have found that in order to deal with the crisis prepared a development strategy until 2015, which was divided into two parts. The first part of the business, which have been identified activities to be engaged in business, pricing policy, target customers and markets. The second part consisted of a financial restructuring of the company to seek a strategic partner. As can be seen from the example companies, and from the accompanying balance sheet and the income statement, the financial part of the fully managed, as the data for the first two years of excellent and all the targets have been met. The company has managed to unify associates and owners that are willing to such a solution for the price of compromise, what will be the final score will be shown only when the company entered into a new strategic investor. Ključne besede: podjetništvo podjetnik kriza podjetja vzroki za nastanek krize reševanje krize vodenje podjetja. In the graduate seminar we further study the problem of how to revitalize the business when it gets to the stage of decline. Graduate seminar was divided into theoretical and empirical work. In the theoretical part we specify in more detail the concept of entrepreneur and entrepreneurship in general the life cycle of the product and the company presenting what is the link between entrepreneurship and innovation and the life-cycle presented the reasons why and when company comes into a situation where it is necessary to revitalize and legislation to be businesses in the revitalization and finding a solution to the crisis. In the empirical part we were on the basis of interviews with the director and the company's previous experience and the information we have gained hands-on training in this company find the reason why the company faced a crisis and how they approached solving the crisis. We have found that in order to deal with the crisis prepared a development strategy until 2015 which was divid true true false [T. Žižek] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-09-19 13:09:34 2013-11-25 11:29:35 2022-05-07 03:06:43 2021-04-26 03:10:27 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 11583004 URN:SI:UM:DK:RKJLG7SW VS_Zizek_Tanja_2013.pdf VS_Zizek_Tanja_2013.pdf 1 E492B31187C59D5367BA9F0D47F8479B cc2f4e78ee02e36384a91dbfaa065d6a8400dcc5d00529885dff5f8d9652fa91 648db143-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=59285 Ekonomsko-poslovna fakulteta 0 0 0