20.500.12556/DKUM-42422 VLOGA NOVIH MEDIJEV V POLITIČNIH KAMPANJAH THE ROLE OF NEW MEDIA IN POLITICAL CAMPAIGNS Osrednja tema diplomske naloge je vloga novih medijev v političnem komuniciranju. V ta namen diplomska naloga najprej podaja opredelitev ključnih elementov političnega komuniciranja in političnega marketinga. Drugi del diplomske naloge se ukvarja z mediji, kot glavnimi kanali distribucije političnih sporočil. Pri tem je izpostavljen predvsem internet in z njim povezane nove komunikacijske prakse. Slednje predstavlja analiza predsedniških kampanj dr. Danila Türka in Baracka Obame v analitičnem delu diplomske naloge. The main theme of the thesis is the role of new media in political communications. At the beginning the thesis gives the definitions of the key elements of political communications and (political) marketing. The second part deals with the media as the main channel of distribution of political messages. Primarily is exposed the Internet and along with the Internet associated new communications practices. In the analytical part of the thesis is presented an analysis of presidential campaigns of Dr. Danilo Türk and President Barack Obama as an example of new communications practices. politično komuniciranje predvolilne kampanje komunikacijske strategije internet political communication electoral campaigns communication strategies internet true true false [M. Šinjur] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2013-09-20 06:59:53 2013-09-20 12:15:02 2022-05-07 03:06:48 2021-04-26 03:30:46 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3:316.4:316.77(043.2) 17518614 URN:SI:UM:DK:A6ZT6VYL UNI_Sinjur_Monika_2013.pdf UNI_Sinjur_Monika_2013.pdf 1 99DFF542DAC971D27786087F90B01B09 7ac1a4535163b981cd96a3265016afaa9510320c916af0830c8f0701d73b5b1f 666177b8-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=59334 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0