20.500.12556/DKUM-42527 ANALIZA STANJA NA PODROČJU MARKETINGA V PODJETJU ZAVAROVALNICA MARIBOR MARKETING ACTIVITIES ANALYSIS IN ZAVAROVALNICA MARIBOR V diplomskem seminarju sem v okviru teoretičnega dela sprva predstavil teorije posameznih avtorjev za strateško analizo in diagnozo, analizo lastnih virov in sposobnosti, analizo širšega okolja, analizo ožjega okolja (kjer je razdelan tudi Porterjev model konkurenčnih prednosti), SWOT analizo. Vsa poglavja sem predstavil in razložil z definicijami, poudarek je na SWOT analizi, ki je razložena in kasneje tudi izvedena. V praktičnem delu sledi predstavitev podjetja Zavarovalnice Maribor in njene aktivnosti ter analiza lastnih virov in sposobnosti, analiza ožjega in analiza širšega okolja. Vsa okolja so razdelana in prikazana na praktičnem primeru v skladu s prej navedeno teorijo. Na koncu sledi analiza SWOT, s katero so izpostavljene prednosti podjetja, njihove slabosti, priložnosti in nevarnosti, po opravljeni analizi je podan sklep. Theoretical part of this diploma seminar introduces several authors’ theories on strategic analysis and diagnosis, analysis of own sources and abilities, analysis of broader environment, analysis of narrower environment (where we look into Porter’s model of competitive advantages) and SWOT analysis. All chapters are presented and explained with definitions, emphasis is on SWOT analysis which is explained and later executed. Practical part introduces the company Zavarovalnica Maribor and its activities, followed by analysis of own sources and abilities, analysis or broader and narrower environment. All environments are examined and presented with a practical example in accordance with previously declared theory. In the end, advantages of the company as well as their weaknesses, opportunities and dangers are exposed with SWOT analysis. Finished analysis is followed by the conclusion. Ključne besede: analiza lastnih virov in sposobnosti analiza ožjega okolja analiza širšega okolja SWOT analiza. analysis of own sources and abilities analysis of broader and narrower environment SWOT analysis. true true false [A. Husnjak] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2013-09-25 06:30:10 2013-11-29 11:43:52 2022-05-07 03:07:19 2021-04-27 03:34:00 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 11590172 URN:SI:UM:DK:W3XXIKH4 VS_Husnjak_Alen_2013.pdf VS_Husnjak_Alen_2013.pdf 1 D9C1B8E90563A6D9BB9C7D3494FF80B7 6ec10c48d0d5724a3b4940263808a6ab9d987ddcdcd73da8fd48ab71a7c5660a 70fc3f5f-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=59630 Ekonomsko-poslovna fakulteta 0 0 0