20.500.12556/DKUM-42622 TRŽENJE MOZNIKOV V PODJETJU RANT-LES MARKETING OF THE DOWELS IN COMPANY RANT-LES Diplomsko delo obravnava trženje moznika v podjetju Rant-les. V uvodu je predstavljeno problemsko stanje, metodologija in raziskovalna vprašanja, ki so osnova za tržno raziskavo. Teoretični del vsebuje ključna poglavja marketinga, kjer velja posebej omeniti ciljno trženje in marketinški splet. Predstavljeno je tudi podjetje in marketinški splet za njihov izdelek. Praktični del vsebuje tržno raziskavo, v katero je bilo vključenih 36 anketirancev oziroma obstoječih kupcev. S pomočjo rezultatov raziskave smo pridobili pomembne informacije za nadaljnje delo. Zadnji sklop diplomskega dela je namenjen analizi rezultatov in odgovorom na zastavljena raziskovalna vprašanja ter predlogom, kako izboljšati trženje v podjetju Rant-les. Diploma work is dealing with marketing of dowel in company Rant-les. In introduction is presented a problem situation, methodology and research questiones, which are the most important thing for marketing research. Theoretical part contains essentional chapters of marketing, where the target marketing and marketing mix should be highlighted. Also the company and its marketing mix for their product is presented. The practical part contains a marketing research in which 36 respondents or existing customers were involved. This research was very helpful and got the company important information for further work.The last part of diploma work gives analysis of results and answers on questiones, which were set at the beginning. It also contains a proposal how to improve marketing in the company Rant-les. marketing marketinški splet tržno komuniciranje kupci moznik marketing marketing mix marketing communications customers dowel true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-09-30 14:01:56 2013-11-28 12:34:59 2022-05-07 03:07:46 2021-04-27 03:19:55 2013 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7241491 URN:SI:UM:DK:D7PJ3LBC UNI_Langerholc_Jure_2013.pdf UNI_Langerholc_Jure_2013.pdf 1 50D797859C22889CF396B5ADD2985484 fa0a3ac61223bf9b557c414fefe73b4ced79761f04fdc1f13681bb408d87f571 75931945-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=59776 Fakulteta za organizacijske vede 0 0 0