20.500.12556/DKUM-42701 RAZISKAVA TRGA ZA UVEDBO NOVEGA IZDELKA V PODJETJU TENVIP D.O.O. MARKET RESEARCH FOR INTRODUCTION OF NEW PRODUCT AT TENVIP COMPANY Diplomska naloga opisuje raziskavo trga za uvedbo novega izdelka na tržišče. V teoretičnem delu smo predstavili pomembna poglavja, kot so trženje, raziskava trga, tržno komuniciranje, uvajanje novega izdelka na trg ter življenjski ciklus novega izdelka. V praktičnem delu smo na kratko predstavili podjetje in njegov novi izdelek ter izvedli tržno raziskavo, v kateri je sodelovalo 80 anketirancev. Z anketnim vprašalnikom smo pridobili podatke, ki so nam omogočili analizo. Analiza nam je pomagala začrtati smernice in predloge, ki smo jih zapisali v zaključku. To so predvsem smernice glede tržnih kanalov, predlaganih sprememb na izdelku ter določanja cen. The thesis describes a market study for the introduction of a new product on the market. In the theoretical part we present the important chapters such as marketing, market research, marketing communications, the introduction of a new product on the market and life cycle of it. In the practical part, we briefly introduce the company and their new product, and conducted a market survey which included 80 respondents. The questionnaire data were obtained, which allowed us to analyze. The analysis has helped us to outline guidelines and suggestions, which we wrote in the conclusion. These include guidance on the marketing channel, the proposed changes on the product and pricing. Trženje tržna raziskava poročni konfeti tržno komuniciranje nov izdelek. Marketing market research wedding confetti marketing communication new product. true true false Slovenski jezik Angleški jezik Diplomsko delo 2013-10-07 15:32:41 2014-01-17 11:03:02 2022-05-08 03:05:27 2021-04-25 03:25:44 2013 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7252243 URN:SI:UM:DK:99OB6UP4 VS_Nemec_Rok_2013.pdf VS_Nemec_Rok_2013.pdf 1 3D0B148895E2FCD9D86EC0CE8CBC957F 9e9f282ed494d2bd41c8a6d9995e0541fbb21b87701b915023fcb4a25a253f98 d144a6e2-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=59949 Fakulteta za organizacijske vede 0 0 0