20.500.12556/DKUM-42744 NAČRT MARKETINŠKEGA KOMUNICIRANJA RESTAVRACIJE MAK MARKETING COMMUNICATION PLAN OF THE RESTAURANT MAK Podjetje, ki želi ohraniti ali celo povečati svoj tržni delež, mora z okolico uspešno komunicirati. Zato je ključnega pomena, da si zastavi uresničljiv načrt marketinškega komuniciranja. S potrošniki je namreč potrebno vzpostaviti dialog, ki mora biti učinkovit in dolgotrajen, ki temelji na zaupanju med obema stranema in prinaša zadovoljstvo tako potrošniku kot ponudniku. Magistrsko delo je posvečeno preučevanju marketinškega komuniciranja restavracije Mak v Mariboru. Sama naloga je sestavljena iz teoretičnega in praktičnega dela. Prvi del zajema teorijo s področja marketinškega komuniciranja, predstavljene so osnove marketinškega komuniciranja, poseben poudarek pa je na njegovih orodjih. Na kratko je orisana tudi gostinska dejavnost. V raziskovalnem delu so navedeni rezultati anketnega vprašalnika in predstavljen je načrt marketinškega komuniciranja restavracije Mak. Company that aims to maintain or even raise its marketing share has to communicate with its environment successfully. Thus, it is of great importance to set oneself achievable marketing communication plan. One needs to establish effective and long term dialog with consumers which is based on mutual trust and which brings satisfaction to both, the consumer and the provider. The master's thesis addresses the aspect of marketing communication of the Mak restaurant in Maribor. The thesis is divided to theoretical and practical part. The first involves the marketing communications theories, and the presentation of basic principals of marketing communications, whereby the special emphasis is on marketing communications tools. There is also a brief description of catering business. The research part provides the results of a questionnaire and presents the marketing communication plan by the Mak restaurant. marketinško komuniciranje orodja marketinškega komuniciranja oglaševanje pospeševanje prodaje odnosi z javnostmi neposredno trženje osebna prodaja restavracija Mak gostinska dejavnost marketing communications marketing communications tools advertising sales promotion public relations direct marketing personal sales the Mak restaurant catering business true true false [V. Horvat] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-10-11 10:22:29 2021-03-16 10:08:36 2022-05-08 03:05:44 2021-05-13 03:12:36 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 11623452 URN:SI:UM:DK:4GLNQLPN MAG_Horvat_Vesna_2013.pdf MAG_Horvat_Vesna_2013.pdf 1 3202029A9DB7E495FC465E01469A317F df7beee1d8b032b718f05245962044b77bb6e30d4ccb20ace67448b214aa3222 c3786209-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=60038 Ekonomsko-poslovna fakulteta 0 0 0