20.500.12556/DKUM-42768 OZAVEŠČENOST PREBIVALCEV SLOVENIJE O KONCEPTIH TRAJNOSTNEGA RAZVOJA IN DRUŽBENE ODGOVORNOSTI PUBLIC AWARENESS OF THE CONCEPTS OF SUSTAINABLE DEVELOPMENT AND SOCIAL RESPONSIBILITY Magistrsko delo se v prvem delu osredotoča na obravnavo konceptov trajnostnega razvoja in družbene odgovornosti. Splošno sprejeta definicija trajnostnega razvoja, ki je bila podana v Brundtlandinem poročilu, pravi, da trajnostni razvoj pomeni zadovoljevanje potreb sedanjih generacij ne da bi s tem zmanjšali zmožnost zadovoljevanja potreb prihodnjih generacij. Obstaja tudi več drugih opredelitev. Trajnostni razvoj torej pomeni, da se moramo vesti tako, da ne bodo posledic naših dejanj nosile prihodnje generacije in to na vseh področjih, tako ekonomskem kot tudi ekološkem in družbenem. Zelo pomembno je tudi, kako podjetja svoja delovanja – tako dobra kot tudi slaba – predstavijo zainteresirani javnosti. Objavljanje takšnih poročil imenujemo trajnostno poročanje in predstavlja izjemno pomembno sredstvo za komuniciranje z vsemi udeleženci podjetij. Prav tako pa je pomembno, kako se v Sloveniji spodbuja implementacija trajnostnega razvoja v gospodarstvo oziroma med ljudi. To počnejo vladne institucije, kot je na primer Svet za trajnostni razvoj ter Javni sklad Republike Slovenije za razvoj kadrov in štipendije, ki za študente razpisuje Nagrade za trajnostni razvoj na eni strani in NVO- nevladne organizacije, kot so Umanotera in Inštitut za trajnostni razvoj na drugi strani. V konceptu družbene odgovornosti gre predvsem za to, da se zavemo, da podjetje ni popolnoma neodvisno od svojega okolja. Na podjetje vplivajo zunanji in notranji dejavniki, kakor tudi podjetje vpliva na njih, prav tako naravno okolje, saj družbena odgovornost poudarja, da je poleg doseganja dobička v svoje poslovanje in sodelovanje z dejavniki potrebno vključiti tudi ekološke in socialne vidike. Poleg tega, da podjetje deluje v skladu z zakoni, jih mora preseči in se družbeno odgovorno vesti tudi tam, kjer ni vse zakonsko urejeno. Družbeno odgovornost dosegamo tako, da v podjetju sprejmemo določene standarde, kot so ISO standardi (14001 in 26000), shema EMAS in druga orodja, ki urejajo področje družbene odgovornosti, na primer mednarodne smernice GRI. Ko pa pride do konflikta vrednot med določenimi dejavniki, lahko družbeni odgovornosti na pomoč priskoči etika. Prav ti dve, družbena odgovornost v povezavi z etiko, lahko služita kot orodje za doseganje trajnostnega razvoja. V drugem delu magistrskega dela pa smo raziskovali, kako so prebivalci Slovenije ozaveščeni o konceptih trajnostnega razvoja in družbene odgovornosti. Prišli smo do zanimivih ugotovitev. Master's thesis in the first part focuses on the treatment of the concepts of sustainable development and social responsibility. Generally accepted definition of sustainable development, which was given in the Brundtland report, says that sustainable development means meeting the needs of current generations without compromising the ability of the needs of future generations. There are several other definitions, too. Sustainable development thus means that we have to behave in such a way that future generations will not bear the consequences of our actions in all areas, economic as well as ecological and social. It is also very important how enterprises report their activities, both good and bad, to the interested public. Publishing such reports is called sustained reporting and represents an extremely important means of communication with all participants. It is also important how we promote the implementation of sustainable development in economy or among people in Slovenia. That is being done by Governmental institutions such as the Council for Sustainable Development and the Public Fund of the Republic of Slovenia for Development and Scholarships which launch for students the so called Awards for sustainable development on the one hand and non-governmental organizations, such as Umanotera and the Institute for Sustainable Development in the other hand. The concept of social responsibility is primarily to ensure that we realize that the company is not completely independent of its environment. The company is affected by external and internal factors. Social responsibility emphasizes that in addition to achieving profits in your business and cooperation with the factors it is also necessary to include ecological and social aspects in all operations. Although, the company operates in accordance with the law, must have in mind socially responsible conscience, even there where things are not regulated by the law. Corporate Social Responsibility is achieved so that the company should adopt a set of standards, such as ISO standards (14001 and 26000), EMAS scheme and other tools governing social responsibility, such as the international GRI guidelines. When it comes to the conflict of values between certain factors ethics can be helpful. Social responsibility in relation to ethics, can serve as a tool for sustainable development. In the second part of the thesis, we investigated how the inhabitants of Slovenia are aware of the concepts of sustainable development and social responsibility. We came to some interesting conclusions. trajnostni razvoj družbena odgovornost trajnostno poročanje etika sustainable development social responsibility sustainable reporting ethics true true false [G. Štusej] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-10-15 12:17:17 2014-01-09 14:12:38 2022-05-08 03:05:51 2021-04-27 03:36:43 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11621148 URN:SI:UM:DK:YY4ARBRG MAG_Stusej_Gregor_2013.pdf MAG_Stusej_Gregor_2013.pdf 1 E59E0DF83ADC2E9DFDCECB57E53BFA2C 1a43e3ba4abf8a813005aba8d8784e4223031f4247a1fa2f4616c347d695f961 f1270217-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=60091 Ekonomsko-poslovna fakulteta 0 0 0