20.500.12556/DKUM-42907 VLOGA IN POMEN POLITIKE PODJETJA ZA RAZVOJNO OBVLADOVANJE PODJETJA: EMPIRIČNA ANALIZA SLOVENSKIH PODJETIJ THE ROLE AND IMPORTANCE OF A BUSINESS POLICY FOR THE MANAGEMENT OF A COMPANY'S DEVELOPMENT: AN EMPIRICAL ANALYSIS OF SLOVENIAN COMPANIES Cilj vsakega podjetja sta obstoj in nadaljnji razvoj, zato je opredeljevanje uspešne politike podjetja ključnega pomena. S tem lahko zmanjšamo razvojna tveganja ter zagotovimo nadaljnji obstoj in razvoj podjetja. Kot pravi Kralj (1999, 6): »Politika podjetja je orodje za obvladovanje podjetja, in izhaja iz upravljanja podjetja, v katerem se izoblikujejo smeri in sprejemajo za podjetje usodne odločitve, ter iz profesionalnega izvrševanja politike, ki je stvar managementa.« Magistrsko delo je razdeljeno na štiri poglavja. V uvodnem poglavju predstavljamo opredelitev področja in opis problema ter namen, cilje in osnovne trditve magistrske naloge. Navajamo tudi potek izvedbe raziskave, predpostavke in omejitve ter uporabljene metode raziskovanja. Drugo poglavje opisuje primerjalno proučitev politike podjetja v treh izbranih modelih managementa. S poudarkom na politiki podjetja smo opredelili MER-ov model integralnega managementa, nato Pučkov model procesa strateškega managementa ter nazadnje model strateškega managementa, ki sta ga izoblikovala dva ameriška avtorja, J. David Hunger in Thomas L. Wheelen. Nadalje še v tem poglavju povzemamo ključna spoznanja o politiki podjetja v izbranih modelih managementa, ki nam predstavljajo ogrodje našega aplikativnega dela. V tretjem, empiričnem delu predstavljamo analizo politike podjetja s pomočjo raziskave, ki smo jo proučevali. Z izbranim modelom predstavljamo raziskavo z vsemi pomembnimi značilnostmi. Zbrane podatke smo obdelali v računalniškem programu in jih ustrezno interpretirali. Ključne ugotovitve, ki smo jih pridobili s pomočjo raziskave, so prikazane v četrtem poglavju, ki predstavljajo zaključek magistrskega dela. Te ugotovitve kažejo rezultat, do katerega smo dobili med empirično raziskavo. The goal of every company is survival and further development, therefore defining successful business policy is of utmost importance. With it we can limit development risk and ensure future survival and development. Kralj (1999, 6) says: “Business policy is a tool for managing the company, it originates from company management where guidelines and fatal decisions are made, and from professional policy application, which is the domain of management.” The master’s thesis is divided into four chapters. In the introductory chapter we define the field and description of the problem and the purpose, goals and basic arguments of the thesis. Furthermore we quote the process of investigation, assumptions and limitations, and investigative methods used. The second chapter describes the comparative study of business policy in the three chosen models of management. With an emphasis on company policy we defined MER’s model of integral management, Pučko’s model of strategic management process, and lastly the model of strategic management formed by two American authors J. David Hunger in Thomas L. Wheelen. Furthermore we summarize key findings on business policy in the above listed models, which act as the framework for our applicative work. In the third, empirical chapter we make an analysis of the business policy with help of the investigation we studied. With the chosen model we introduce an analysis with all key features. The gathered data was processed through a computer program and suitably interpreted. The key findings we gathered represent the conclusion of the thesis and are listed in the fourth chapter. They findings show the result of our empirical study. MER-ov model integralnega managementa Pučkov model procesa strateškega managementa model strateškega managementa po Hungerju in Wheelenu politika podjetja empirična raziskava MER’s model of integral management Pučko’s model of strategic management process Hunger and Wheelen’s model of strategic management business policy empirical research. true true false [J. Jakop] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-10-29 21:27:11 2014-01-14 13:48:13 2022-05-08 03:06:52 2021-04-27 03:40:36 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.2 11625244 URN:SI:UM:DK:DQVHNZEW MAG_Jakop_Jana_2013.pdf MAG_Jakop_Jana_2013.pdf 1 CC34BC1F262F41919061301232750F84 c7b3269902a89b65f499c8799a13f837f377258ff66219de640e369590ddc1eb 877dd841-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=60507 Ekonomsko-poslovna fakulteta 0 0 0