20.500.12556/DKUM-43063 ZAUPANJE V SPLETNIH DRUŽBENIH OMREŽJIH. OPREDELITEV POJMA ZAUPANJA V TRADICIONALNIH IN NOVIH MEDIJIH TRUST AND ONLINE SOCIAL NETWORKS. DEFINITION OF THE TERM TRUST IN TRADITIONAL AND NEW MEDIA Namen naloge je ugotoviti, ali zaupanje v novih medijih lahko obravnavamo na enak način, kot ga obravnavajo dosedanji viri, in ali so se zaradi sprememb na področju komunikacije spremenili temelji proučevanja zaupanja. V teoretičnem delu naloge smo tako predstavili teorijo in nekatere empirične raziskave na področju zaupanja in zaupanja v medije, vključno s spletnimi družbenimi omrežji (SDO), ki so v središču našega zanimanja. V empiričnem delu naloge smo z anketo preverjali, kakšen odnos imajo uporabniki do medijskih vsebin in kako uporabljajo SDO ter iz tega sklepali o zaupanju v medije, vključno s SDO. V zaključku ugotavljamo, da zaupanje v medije, pričakovano, raste z njihovo uporabo ter da, nepričakovano, nismo zasledili teoretičnih nastavkov, ki bi koncept zaupanja prilagodili spremembam na področju medijev. The aim of the present thesis was to establish whether trust and confidence in new media can be examined in the same manner as in existing literature. In the theoretical part of the thesis, important empirical findings related to trust in general and trust in the mass media are briefly discussed, including online social networking services representing the primary focus of this thesis. The empirical part summarizes survey results on the users’ attitude towards media content and their use of social networking services. On the basis of these findings, it could be established how much trust and confidence people have in the mass media, including social networks. As expected, it was concluded that trust increases with use. However, contrary to expectations, none of the theoretical approaches focused on adapting the concept of trust to advancements in the field of mass media. zaupanje v medije tradicionalni in spletni mediji spletna družbena omrežja trust in media old and new media social media true true false [P. Štraus] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-11-22 11:31:01 2013-12-05 11:52:31 2022-05-09 03:05:34 2021-04-26 03:35:13 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:004.777(043.2) 17540630 URN:SI:UM:DK:EMZ88QLJ MAG_Straus_Petra_2013.pdf MAG_Straus_Petra_2013.pdf 1 8D45022145D0EAE2572E25D9881F04F1 26d6c1a53e8ba9a9c68b71f96f57290249aeed132a5c5c6a86e3762c55e8eac4 8c0f4927-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=60691 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0