20.500.12556/DKUM-43243 CELOSTNA GRAFIČNA PODOBA ŠVEDSKEGA STANOVANJSKEGA PODJETJA KARLSKRONAHEM: VREDNOTENJE IMENA, BARV, LOGOTIPA, TIPOGRAFIJE IN PREDLAGANJE MOREBITNIH IZBOLJŠAV CORPORATE VISUAL IDENTITY OF KARLSKRONAHEM: EVALUATION AND POSSIBLE IMPROVEMENTS OF NAME, COLOURS, LOGOTYPE AND TYPOGRAPHY Glavni cilj magistrskega dela je ugotoviti,kako biti uspešen pri oblikovanju želene podobe,ki jo želi podjetje ustvariti pri svoji ciljni skupini preko elementov celostne grafične podobe. V našem primeru preko imena,tipografije,logotipa in barv švedskega podjetja Karlskronahem.Prikazali smo ali obstaja povezava med željami podjetja glede njihove celostno grafično podobo in dojemanji ciljne skupine in/ali literature.Uporabili smo deskriptivno, komparativno in komplementarno metodo.V splošnem ima podjetje dobro načrtovano celostno grafično podobo,kljub temu pa so se pojavile določene pomanjkljivosti,vredne spremembe.Podali smo predloge glede imena blagovne znamke, določenih elementov v logotipu in kombinacije ter spremembe barv. The main aim is to find out how a company uses elements of corporate visual identity in order to successfully establish a desired image.In our case with their name,typography,logo and color schemes.Our case was based on Swedish company Karlskronahem.The goal was to determine whether a connection between the company’s wishes regarding their corporate visual identity,perceptions of the target group and/or literature exists.We have chosen to carry out the study by using a descriptive,comparative and complementary method.The results show that the company has a well-planned corporate visual identity,yet certain elements could be improved.Thus we have included suggestions regarding their brand name,certain elements of the logo and combinations as well as changes of their color schemes. celostna grafična podoba barva simbol ime blagovne znamke tipografija corporate visual identity color symbol brand name typography true true false [M. Senčar] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2013-12-12 09:06:44 2014-01-16 11:18:06 2022-05-09 03:06:31 2021-04-28 03:17:21 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.245:659.126(043.2) 17619222 URN:SI:UM:DK:5TYSLEJY MAG_Sencar_Monika_2014.pdf MAG_Sencar_Monika_2014.pdf 1 53114F19838881883C6270F5D176C0CD 184e488260db752e2c93dec2bc9bd9ecfb7f5c0fd30a0c8a061822f3240653cd a1d8bb67-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=61753 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0