20.500.12556/DKUM-43332 POMEN VAROVANJA INTELEKTUALNE LASTNINE PRI SNOVANJU POLITIKE PODJETJA IMPORTANCE OF INTELLECTUAL PROPERTY PROTECTION AT DEFINING THE ENTERPRISE POLICY V diplomskem seminarju sem ugotavljal medsebojno soodvisnost politike podjetja in pomena varovanja intelektualne lastnine. Osredotočil sem se na inovativno slovensko podjetje Eurel d.o.o., katerega vodi Štefan Kuzma, teoretični in praktični strokovnjak tako pri vodenju podjetja, kot tudi v zvezi z varovanjem IL. Ugotovil sem sledeče: • Eurel proizvaja izdelke skladno z zahtevanimi specifikacijami naročnikov in v dogovorjenih rokih • Zadovoljnost odjemalcev je njihova prioriteta • Poslužujejo se vitke proizvodnje in nenehnih izboljšav • Spodbujajo in nagrajujejo zaposlene za pozitiven doprinos k podjetju • So družbeno in okoljsko naravnano podjetje Eurel ima torej jasno definirane temeljne cilje. Pri doseganju le-teh morajo biti inovativni, se dinamično odzivati in pravočasno prepoznati priložnosti - skratka v danem trenutku morajo najti določene konkurenčne prednosti. Da bi zaščitili intelektualno lastnino, katera jim omogoča te prednosti in posledično tudi dobiček, se morajo posluževati predvsem patentiranja izdelkov in postopkov. Brez slednjega, bi konkurenca namreč lažje reproducirala in izdelovala izdelke, brez lastnega vložka v razvoj in inoviranje, kar bi utegnilo dejanska inovativna podjetja upočasniti (ali celo onemogočiti nadaljni razvoj, poslovanje). Teoretično podlago diplomskega dela sem (intervju z g.Kuzmo, analiza podjetja) dopolnil s praktičnimi nasveti in primeri za podjetje Eurel d.o.o., katero je tipični predstavnik novodobnih inovativnih podjetij. Na primeru omenjenega podjetja se lepo vidi, kako globoko sta povezani (in prepleteni) politika podjetja in varovanje IL. Sklepam lahko, da je situacija podobna tudi pri drugih inovativnih podjetjih. Ob tem velja omeniti opozorilo g. Kuzme, da je potrebno »pametno patentiranje«, saj lahko v nasprotnem primeru storimo več škode kot koristi. In my graduate seminar I was trying to identify and define mutual correlation between company´s policy and importance of protecting intellectual property (IP). My focus was on innovative Slovenian company Eurel Ltd, which CEO Štefan Kuzma is theoretical and practical expert in the management of company and protection of IP. Some facts I found out during research: • Eurel manufactures products in accordance with clients required specifications and within agreed deadlines • customers' satisfaction is their priority • They employ lean manufacturing and continuous improvement • Encourage and reward employees for positive contribution to the company through ideas, improvment suggestions etc • They are socially and environmentally oriented company Eurel has a clearly defined core objectives. To achieve them they must be innovative, dynamic and response timely on identifying opportunities - in short, at given moment they need to find some competitive advantages. In order to protect IP, which enables these benefits and hence profits, they need to patent products and processes. Without propper protection, the competition can easily reproduce and produce products without their own input in research, development and innovation, which could slow down the actual innovative companies (or disable further development or even its existentance). Theoretical basis for my thesis was upgraded with practical advice and examples for Eurel Company Ltd. (interview with CEO Kuzma, business analysis etc). Eurel is a typical representative of contemporary innovative companies in Slovenia. Their company policy and meaning of protecting IP is deeply interwoven and depended one on another. My conclusion would be that the situation is similar in other innovative companies. Despite strong needs for protecting IP, Kuzma warns about urgency of so called "smart patenting", or otherwise, we can do more harm than good (expose too much to compatitors) politika podjetja varovanje intelektualne lastnine inovativno podjetje pametno patentiranje company policy protection of intellectual property innovative company smart patenting true true false [M. Budja] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2014-01-02 20:02:31 2014-04-04 13:54:55 2022-05-09 03:06:59 2021-04-28 03:18:14 2013 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.1 11685660 URN:SI:UM:DK:AD4UNFUK UNI_Budja_Matej_2014.pdf UNI_Budja_Matej_2014.pdf 1 462CD6C24609A1B9985DA5A378548E63 e25f12d72103814a87e9b8719c9199980467bf84e909f5560bce2700c3e51e7e a1f7a947-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=61758 Ekonomsko-poslovna fakulteta 0 0 0