20.500.12556/DKUM-43407 OBNAŠANJE IN MOTIVI ZA SODELOVANJE V SPLETNIH DRUŽBENIH OMREŽJIH BEHAVIOR AND PARTICIPATION MOTIFS IN SOCIAL NETWORKS SITES Namen naloge je ugotoviti, kako mladi komunicirajo oziroma kako se »obnašajo« na Facebooku in kaj jih pri tem motivira. V teoretičnem delu smo se tako ukvarjali z značilnostmi spletnih družbenih omrežij (SDO), še posebej Facebooka, predstavili smo osnove (spletne oziroma računalniško posredovane) komunikacije in (medijske) socializacije. Empirični del zajema dve raziskovalni metodi: opazovanje in intervju. Opazovali smo pet hrvaških uporabnikov Facebooka in drugih šest intervjuvali. Osnovna ugotovitev raziskave je, da naši raziskovanci v večini raziskovanih kriterijev komunicirajo drugače v virtualnem kot v realnem svetu. The purpose of the thesis was to observe and determine how do young people communicate and behave on Facebook, and what are their motivations in doing so. The theoretical part of the thesis deals with the characteristics of online social networks, especially Facebook- we presented the basics of (web or computer-mediated) communication and (media) socialization. The empirical part consists of two research methods: the observation and the interview. We have been observing five Croatian Facebook users and interviewing another six ones. The basic conclusion of the study is that, according to our research criteria, those users communicate differently in the virtual world than they do in the real world. spletna družbena omrežja Facebook komunikacija obnašanje motivi social network sites Facebook communication behavior motifs true true false [T. Čus] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2014-01-15 11:09:22 2014-01-21 09:45:12 2022-05-10 03:05:14 2021-04-29 03:08:55 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:004.738.5(043.2) 17712918 URN:SI:UM:DK:QXEO2MS8 MAG_Cus_Tomica_2014.pdf MAG_Cus_Tomica_2014.pdf 1 2210C408A80D78E58EABC49DE3105AEB 4bcb028eb0583d0cc620b84349014600d7e2cd23ca76ef273425e58605c1a08f a308fcff-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=61797 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0