20.500.12556/DKUM-43641 Vpliv vizualnega koncepta prodajnega prostora na pospeševanje prodaje oblačil Impact of sales area visual concept on clothes sale promotion Diplomsko delo obravnava vpliv vizualnega koncepta prodajnega prostora in vizualnega merchandisinga na pospeševanje prodaje oblačil. V ta namen so v teoretičnem delu predstavljeni proces nakupovanja, načrtovanje postavitve trgovine, orientacija kupcev v trgovini ter dejavniki oblikovanja trgovine. V raziskavi vpliva vizualnega koncepta prodajnega prostora na pospeševanje prodaje oblačil smo za izbrane modele oblačil in modnih dodatkov blagovne znamke Marella, trgovski center Emporium, Ljubljana, spremljali njihovo prodajo v določenem časovnem obdobju in sicer na prodajnem mestu in potem, ko so bili predstavljeni v izložbi. Na podlagi rezultatov raziskave je razvidno, da se je prodaja izbranih modelov oblačil in modnih dodatkov nekoliko povečala, ko smo jih iz prodajnega prostora prestavili v izložbo. Analiza prodaje je tudi pokazala, katere velikostne številke posameznih modelov oblačil so se najbolje prodajale. The thesis examines the impact of visual concept of sales area and visual merchandising to promote the sale of clothes. For this purpose are presented in the theoretical part, the buying process, planning of store layout design, orientation of customers in the store and the factors of the trade. In this study, the impact of the visual concept of sales area on clothes sale promotion, the sale of selected clothes designs and accessories of the brand Marella, from Emporium shopping centre, Ljubljana, was monitored in a given time period in the selling area and after when they were presented in the shop window. Based on the results of the research, it is evident, that sales slightly increased for the selected models of clothing and accessories, when they were moved from the sales area into the shop window. Sales analysis also showed, which size numbers of individual models of clothes were sold best. oblačila prodajni prostor vizualni merchandising trgovina kupci prodaja clothes sales area visual merchandising shop customers sales true true false [V. Rušnov Plaznik] Slovenski jezik Angleški jezik Diplomsko delo 2014-02-17 09:34:10 2014-03-12 11:49:05 2022-05-10 03:06:24 2021-04-29 03:31:47 2014 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [658.82:659.157]:687.1(043.2) 17743638 URN:SI:UM:DK:EFJXZJCX VS_Rusnov_Plaznik_Vesna_2014.pdf VS_Rusnov_Plaznik_Vesna_2014.pdf 1 559C6CFCF87E06595A07B1687D0AA7A2 de08d0ef60bb9d1aaf6c9d162b0a240d7713144e2e38be40e7cffe869a770256 b94c43bd-7c0a-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=62593 Fakulteta za strojništvo 0 0 0